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rhe EXHIBITOR HAS HIS SAY ABOUT PICTURES
ALLIED ARTISTS
's Co Navy (AA>—Leo Gorcey, Huntz
Alien Jenkins. As good as the best
is series and a real crowd plcaser. It
bucked the Harvest carnival of which
chairman. First year we've made exon
a carnival night. Since the carnijoetted
only $655 against $1,300 Itct year,
Increase in business could be an Indicaof
the tightening of the money situa-
In Fruita. Doubled with "Vicious Years"
which I had kicked around until so
y of you had reported It a fine picture.
I'ou'ro right. It held Its own and pleased
hem all. Played Frl.. Sat. Weather: Nice.—
.lob Walker, Uintah Theatre, Fruita, Colo.
tmall-town and rural patronage.
Sea Tleer (AA1—Marguerite Chapman.
ohn Archer. Henry Lauter. Good for bottom
flU of a double bill. We did not have too
mny compliments on this one. Played Tues..
?ed. Weather: Cold.—Harold Bell. Opera
louse Theatre. Coaticook, Que. Small-town
nd rural patronage.
COLUMBIA
fornla Conquest (Col)—Cornel Wilde,
sa Wright. Alfonso Bedoya. Plenty of
lltiful California scenery as the backdrop
for the lovers of rugged action, this Is
{you. Played Sun., Mon., Tues. Weather:
1.—G. J. Forhan, Montcalm Theatre, Hull,
Small- town and rural patronage.
em Girl (Col)—Joan Davis, Peggie Cas-
Blake. The usual Joan Davis
of laugh-tickling action. Played Fri.,
Weather: Cool, unsettled.—James Wiggs
|Tar Theatre, Tarboro, N. C. Small milland
rural patronage.
in the Saddle (Col)—Randolph Scott,
Leslie, Ellen Drew. Scott will draw any
here and the price has always been the
so we do well with his films. If your
ons like Scott, play it. Played Fri., Sat.
»ther: Good.—Bill Brooks, Liberty Thea-
Hailey, Ida. Mining and farming pa-
LIPPERT PRODUCTIONS
»o Weeiis to Live (LP)—Rei.s.sue. Lum
Abner, Franklyn Pangborn. Rural audistill
like this brand of corn and a
lie with "Dodge City" gave us an overprogram
that played to one of the
fs largest gatherings. Played Fri., Sat.
kther: Nice.—Bob Walker, Uintah Theatre,
Ita, Colo. Small-town and rural patron-
METRO-GOLDWYN-MAYER
Asphalt Jungle (MGM)—Sterling Hayden,
"
Jean Hagen. Very disappoint-
I thought they would like this one
It failed to please. Played Wed., Thurs.
tther: Rain.—G. J. Forhan, Montcalm
atre, Hull, Que. Small-town and rural
onage.
cause You're Mine (MGM) — Mario
Doretta Morrow^, James Whitmore.
is poison for the small towns but I
on and played It to find out—and It
L'.. believe nie! I did every kind of advertising
that I- [lov.^lblc. The mnrrire of my
theatre ited with 1 Mario
Lanza o: I had ay.- i!fl« and
.special uilviitL^ing. As far as •
concerned, It In the very best
MGM has put out In many a y.ir i-ruiise
who came to see It were the kind who appreciate
this type of singing.—Jerry B. Waldcn.
Crest Theatre, SeagovlUe, Tex. Smalltown
and rural patronage.
Callaway Went Thataway (MGM i— Fred
MacMurray. Dorothy McGuire, Howard Keel.
Fairly amusing comedy that you will have
Uses Merchants' Tie-in
With 'Pirates' Chest
QKI."HSON PIR.\TK, THE (WB)—Burt
Lancaster, Nick Cravat, Eva Bartok.
To tell the truth. I don't know how anyone
would be able to classify thi.s picture
—whether it would be a comedy or a
drama. It is really both. Our patrons
liked it as a comedy and we had favorable
comments. For exploiting this
picture, I obtained from my father a
chest which had been made in 191 i and
put it in our lobby. I then had special
heralds made with the names of over
25 merchants who contributed gifts to
the chest to be given away on the night
of the picture's showing. The merchants
went all out for this idea and gave very
nice gifts, such as lamps, groceries, etc.
Our business was very good. The weather
was very cold!—Jerry B. Waldcn. Crest
Theatre. Seagoville, Tex. Small-town and
rural patronage.
to push HARD to show a profit. I had the
local Home and School Ass'n spon.=or this
one as I knew It would not draw enough
to stay out of the red. Results—as expected.
Played Mon., 1\ies. Weather: Windy and
cool.—K. R. Corkum, Cross Theatre, New-
Ross, N. S. Small rural community patronage.
Father's Little Dividend (MGM)—Spencer
Tracy, Elizabeth Taylor. Joan Bennett. Very
good. This series is money in the bank. Will
go over anywhere. Patrons are sitting around
waiting for something like this one. Business
above average. Played Sat.. Sun. Weather:
Bad.—E. W. Kraske. Project Theatre, Worden,
Mont. Small-town and rural patronage.
Great Caruso, The (MGM)—Mario Lanza.
We were a little
Ann Blyth, Dorothy Kirsten.
afraid of this as we had heard It was not
for small towns. While we did not break any
records, we did have a good house, each night,
of mostly satisfied customers. There were a
few walkouts, but we also had several who
came to see it
more than once and one patron
came three times. We were entirely
satisfied with our receipts, and enjoyed the
picture ourselves. Thanks to MGM for a
fine production. It was quite a revelation to
see how many pyeople really do like the better
class of music. Played Sun., Mon. Weather:
OJC.-
S D
Scarmmauche (MGMi — Stewart Oran>
The ex : we uaed to get tn a
1..}'.'!'. hrfakrloxn flifure made
F'Uyed Sun..
iJob Walker.
Utiiiuh 'Ilicatre. Frutia, Coki. SroaU-town
and rural patronage.
Sklrtji Ahoy! iMOM> — Enlher WllUanJi.
Jour' • Vivian t- Blaine. I had neen this
pn 1 did not like It. However, waa
ple.i rprtsed to nee It wa.^ drawing.
Not only that but we hud no complaints—on
the contrary, lots of compliments. My daughter
Ls In the WAVES and she said It U
nothing like the picture but I kept thU bit
of Information under my hat. Played Sun..
Mon. Weather: Nice.—MarceUa Smith. Vinton
Theatre. McArthur, Ohio. Small-towD
and rural patronage.
PARAMOUNT
Aaron Slick From Punkin Crick (Para)—
Alan Young, Dinah Shore. Robert Merrill.
This i-s u very good little comedy with music.
If It's priced right you can do OJC. Played
Sun.. Mon.. Tues. Weather: Good. — Bill
Brooks. Liberty Theatre, Halley, Ida. BUnlng
and farming patronage.
Atomic City, The (Parai — Gene Barry.
Lydia Clarke. Michael Moore. Here Is an outstanding
su.spcnse epic which will keep you
on the edge of your chair. It has a live,
human angle and will .satisfy your customers
in every way. Played Wed.. Thur.>. Weather:
Cool.—Bob E. Thomas, Orpheum Theatre.
Strawberry Point, Iowa. Small-town and
rural patronage.
Branded (Para)—Alan Ladd. Mona Freeman.
Charles Bickford. One of Alan Ladd's
finest roles to date. With all the beautiful
Technicolor scenery of the great southwest
as Its backdrop, there is action a-plenty for
those fans who like the raw and rugged type
of picture. Played Sun.. Mon.. Tues. Weather:
Cool.—G. J. Forhan, Montcalm Theatre. Hull.
Que. Small-town and rural patronage.
Copper Canyon (Para>—Ray Mllland. Hedy
Lamarr. Macdonald Carey. We had a replay
of this picture and did better on it the
second time than we did the first. I don't
see how this happened but they surely came
this time when they hadn't before.—Jerry B.
Walden, Crest Theatre. Seagoville, Tex.
Small-town and rural patronage.
Hong Kong (Para) — Ronald Reagan.
Rhonda Fleming, Marvin Miller. This should
do all right almost anywhere. It drags a
httle In the middle for an action picture.
It Is In Technicolor. Played Thurs., Fri., Sat.
Weather: Cold.—Harold Bell. Opera House
Theatre. Coaticook. Que. Small-town and
rural patronage.
Submarine Command (Para^ —William Holden.
Nancy Olson. William Bendlx. Interesting
story. William Holden Is one of oar favorite
actors. Business was good.—Frank E.
Sabin. Majestic Theatre. Eureka. Mont. Smalltown
and rural patronage.
That's .My Boy (Para)—^Dean Martin, Jerry
(Continued on following page)
lOFFICE BookinGuide :
: Dec.
20, 1952