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NATIONAL PRE-SELLING GUIDE ttule which should be sold hard on that angle and on the timeliness oj the topic. On each oj these, as uith others of this kind in the fmst, exhibitors will find that advertising them pays off. RKOPATHE TWO-REEL SPECIALS: Tliirleeii highly exploitable. subjects, most of them Promotion Tips: Two currently in release are "I Am a Paratrooper" and "Professor, FBI," which are timely and can he sold on the topical appeal as well as the subject matter. Past or present paratroopers ran get good local newspaper publicity, if tied in to the opening with some hoopla: local FBI offices will cooperate for newspaper, radio and TV publicity. LEON EKROL COMEDY RERELEASES: Six in all. two-reelers. The Errnl name still has comedy value for programming. I:I)(;AR Kennedy RERELEASES: six in all. two-reelers. Same selling appeal here as with the Leon Errol subjects. GIL LAMB COMEDIES: Four, all new, with stills and accessories now available because of Lamb's growing popularity. NEWLYWEDS COMEDIES: Two, both new, with stills and accessories now available. MU.SICAL RERELE-\SES: With top names: Phil Harris and Jack Carson in "Harris in the Spring" and Louis Prima and Lucille Ball in '"Swing It." Name values can be used as selling material for these. BLACK AND WHITE SPECIALS: The two annual, very popular sports subjects: "Football Highlights" and "Basketball Highlights." Promotion Tips: The sports pages will make note of your playdate if you contact them, giva them some idea of what is contained in this season's coverage of the ttvo sports. WALT DISNEY-MICKEY MOUSE 25TH ANNIVERSARY: "Super"- special, 45-minute compilation of the best of Mickey Mouse. Promotion and Programming Tips: As a feature, the show is especially strong for kiddy matinees, .is a second or supplementary feature, it should draw added patronage and dispense with need for other shorts on the progrtm, except newsreels. The name draw is, of course, tops: stress the anniversary theme in ads and accessories, which will be available via National Screen in quantity and variety. WALT DISNEY TECHNICOLOR rcelrrs in Technicolor, with Donald, CARTOONS: Series of 18 single- Mickey. Goofy, Pluto et al. TiiviN Tips: The Disney short ad line tvill pull. Licensed character merchandise offers tie-ins with local merchants via co-op ads, continuing displays, giveaivays of comic and coloring books, novelties. Also excellent for theatre sale of products which ivill not tax theatre s physical limitations. Contact: Disney character merchandising division, 1270 Sixth .Ave., New York City. SPtjRTSCOPES: One-reel black and white, 13 in series covering variety of sports subjects and personalities. SCREENLINERS: One-reel black and white variety subjects; swiftmoving coverage of interesting people and things. Excellent one just released is "Johnny Gets His Route," story of a newsboy, which will get sympathetic coverage from local newspapers, as well as newsboy contests. REPUBLIC THIS WORLD OF OURS: .Series of 18 travel shorts minijli's each. Trucolor, Promotion Tips: Tie-in with TWA can aid local exploitation; the air line has special disjilay material on the countries covered and will use in windows if contacted. Hill also provide mailing lists. nine SERIALS: Now in general release: "Dick Tracy vs. Phantom Empire"; for rilitase in January: "Robin Hood of Darkest Africa." I'iKJMOTlON Tips: Cood accessories available on both: circus herald, mat form, direct from Republic; silk, colored vcdance available National Flag, 43 We.st 2\st St.. New York City.; posters and one and three-sheets, from National Screen. 20th Century-Fox lECHNICOLOR ART FILMS: .Series of seven, each depicting the masterworks of the w
' NATIONAL PRE-SELLING GUIDE WARNER BROS IWti Kill. llt.llMi III (Hi >I'K(.I\I.>: Liglil. imluilinii a number oi lii);lily iv\|>lollul>lr xuhjcils. All iir« tlii» >r«r. I'ltoMiiTioN Tips: " 'Thar She Hli>ii\" alreuily hat hail national miigazine hrtaks in Life. Time ami Aiitow, experts at least hall-niliizen others bejare end ol the )ear. Hreaks ran he put together for gouil lobby and front display Uherh U arner home i>//i ol romir /• Contact: h.duard Seltzer, tamer Bros. Stw' for list of lirensees, products, and slorts in local ulualiont handling the merchandise. MTAI'HONK NOV Kl.TIES: .Se»en. blaik and •.bile. m
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launch Feldmon annivertary drive. L
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COSMOUUUN Co\umn'»st Syn dicaêd H
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MOTION PICTURES! ^ ^f T PRODUCTION
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(OSli I Otnctt: ; Ita : 282 ; TTie
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! without 1 As Hollywood . . Genera
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20th Century-Fox has invested n 00,
Page 13 and 14: Sensation Of The Industry! Ernest H
Page 15 and 16: ecause world acclaimed best-sellers
Page 17 and 18: I I theatre I $33 MILLION IN DAMAGE
Page 19 and 20: PARAMOUNT "^m SALUTES fill Burt Lan
Page 21 and 22: PARAMOUNT SALUTES Shirley Booth as
Page 23 and 24: eedej PARAMOUNT SALUTES ns tn 5l. T
Page 25 and 26: PARAMOUNT SALUTES Hal Wallis j| pro
Page 27 and 28: , //' WITH ALL POSSIBLE PRIDE Param
Page 29 and 30: ' Universal Chiefs Lay Plans for Ch
Page 31 and 32: k HERO! Ot 4 Great American Adventu
Page 33 and 34: Orric€ or tft PacsiOfor Dear San:
Page 35 and 36: BOXOFFICE BAROMETER Thit chort rcco
Page 37 and 38: ' fully Now '. readers velopments,
Page 39 and 40: ' added *&- J Q Larry Levy Hits Har
Page 41 and 42: A Stction of December 20. 1952 wt T
Page 43 and 44: L Kansas Dkckmiikk 20. |«)S2 The M
Page 45 and 46: êss ilinies lo p on 19s piijui M w
Page 47 and 48: lU THE 'FEATURE-VALUr SHORT PRODUCT
Page 49 and 50: JUNIOR IS SO *'-'"* - M' «^, • ]
Page 51 and 52: I I ' ( liaiiffiiHDiiiiiJUUffliuiiH
Page 53 and 54: I from |^^^9 BEST IN THE BUSINESSj^
Page 55 and 56: I k lb ler sens u ptn • Frenttir,
Page 57 and 58: *»tu iiilli Slices 1 Sen t; f ages
Page 59 and 60: 's ; lolMmj I j • : December 1 ki
Page 61 and 62: ' I Two »n»il|i s "Fiiii atllel l
Page 63: NATIONAL PRE-SELLING GUIDE A report
Page 67 and 68: «leli»,; 1 n& 'fe, aitivl i'll'Sl
Page 69 and 70: \i% THE SPUT-APCRTURe TEST — THE
Page 71 and 72: ' i . . Moe . . Oscar . . Ike . . M
Page 73 and 74: irideoij,. ^ i Harts A: Sj is »;*:
Page 75 and 76: ke ffl*-': I ; Meantime ' llolliiuo
Page 77 and 78: ' ' ' DENVER—The ours lOtSlayii;,
Page 79 and 80: e^' is to? ^' ol Motioi) i icipatio
Page 81 and 82: I lax «1. Cil. t« inn to link; pe
Page 83 and 84: , i . . Fletcher . . The ' iroiD Sc
Page 85 and 86: \l\ THE SPUT-APEKTURE TEST — THE
Page 87 and 88: lO [Malco and Instates ;ttp i...- b
Page 89 and 90: \fi THE SPUr-APERTURE TEST —THE M
Page 91 and 92: i I Bruce . . Leland . Nell from .
Page 93 and 94: ; i ""let, CI ^ K.Roitii(; Hilton.
Page 95 and 96: . national I I nell. ! Griffith. I
Page 97 and 98: TtViiKi llcrrv i1iri.sliiiii?j 8 pa
Page 99 and 100: hi DALLAS iisitit'.'] to w;. m ttli
Page 101 and 102: I LUBBOCK. , SEASON i.^1 h t Llns T
Page 103 and 104: I ?i I n on ti: %1* '»!' nesii: %t
Page 105 and 106: of "more IK 1 iissioiis,S.D5 isiist
Page 107 and 108: il i iveries I . . Clem iim.-.î.i
Page 109 and 110: i Mrs. 'Ptii l-poif;;; ' here fc il
Page 111 and 112: ! hlttee, fHenry Greenberger J I ge
Page 113 and 114: \f% THE SPLIT-APERTURE TEST — THE
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li 1 m* I SPRINGFIELD, *r *Ct i Slo
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»Mk, ' High d(JS I """politj,. *,
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1 I ', ! unit ' BOSTON— I I ment
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m THE SPUr-APBRTURE TEST —THE MOS
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i 7' I the leatre.ir, itanopf-,,, i
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I . Mabel k Add 30 Members MONTREAL
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I [ Arthur i Calhern. tng flMficE(I
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Mu^tttpnUym onolyilt ot lay and tra
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+ Very Good; • Good; ~ Foir; - Po
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Kim 206 REPUBLIC * ii Wallir, . g .
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I 5-29-52 rll Mfel>"*< lliXO By com
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)pinions on Current Productions; Ex
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. aUcago ' ;ikail.ibic > Imnrarice
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Uxt rMton liclunt Jfuiuul 7 Jon. 1
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n THIS IS BOX-OFFICE! It happens on
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;! L Premiere, fox beverly. l. a. ^
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' . B - .-**-- m^ •*'m.3^*0m'^ma^
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. . competitive ^ it ^.|| REVIVE HO
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THE YEAR OF PARAMOUNT'S NEW CONCEPT
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),Mille's "The Cireatest Show On fh
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)ie to the screen widely publicised
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[(vvmanship meet the challenge of (
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Newsreel Is Missed When You Drop It
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1 ,-*' INEW-YEAR-RIGHT TIP I le fac
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^J and 11 fan •^(i^-r. _ ^ hi WHE
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12 FIRST QUARTER RELEASES REACH A H
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7tm}un€€4 FEEL THERE IS NO FINE
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. ceive 1 ; ulwill ' r.tribution %h
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; . : -.t^ w>th HUGH O'BRIAN CAROLE
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The story of a flame named Ruby ...
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•"^y^m \dh\h V^)j fei^dwii^-iiiLi
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'P^VtRAg-p BOXOFFICE BAROMETER Thu
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1 CHESTER FRIEDMAN i^lHL EDITOR HUG
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Merchant and Paper Give Theatre Co-
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Stencils on Sidewalk With Bread Cru
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Navari Bros. Suit Placed On Februar
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. . Ben . . Minor . . Jack Communio
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1 Basil . . Theatres; Clayton Eastm
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, premier . . Division [PHILADELPHI
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! Alaska—Cindy p EWS AND VIEWS OF
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, ... . Francis . . was Invasion' S
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in Parties for Needy Given in St. L
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. . Tony . . The MPTO Grievance Uni
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. . The . . . . The Theatregoers IJ
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inancing of Drive-ins Basy in Minne
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NTS Staffs From Seven Branches Conf
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[ ' HART BEATS IN By HARRY HART TAM
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. . . . Forty-five MEMPHIS Ti;Nr ::
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I iBd I I HERALDS I TELEPHONE . . H
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I I DALLAS—Members . Movietime MA
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î Big D Manager Plays Santa to Chi
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, tof^lcate I Ray . . Louis . . The
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'' I embarrassed >ublic Relations V
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I tig Campaigns Help pombal Xmas Sl
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. . . Eddie . . RKO's . . W. Ir. ii
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Rot. «.t Dillon Krepps Buys 'Siars
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. . Marjie . . . Lester Cattle Town
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. . Shirley . . Miss . . The " lii
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. . Although 'Battle Zone' Is Best
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j QUEBEC—If . . R. isiiQuebec Lea
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. . . John . . Two . . K. . . Notio
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fc__ I Iiold!> I 01(OfflCEfi)rJDi1J
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Para " ' VP •rpr«tlv« onalytit
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. Rep WB "isi pH Very Good; + Good;
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I Mias. C. I^RAMOUNT laf Boora (101
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' (10) 6 . 5-23-52 I li„t ml' ,.C
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.:j ' )pinions on Current Productio
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CO: IDs mlinj OiO- Mdes JWi Mod, ll
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