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. . David . . Matt . . Charles ITTSBURGH XT L. "Doc" Wadkins, Manos circuit booker, retires as president of the Latrobe Chamber of Commerce at the end of the year. He has been associated with the Manos for 16 years . Kimelman, Paramount manager, attended a company meeting in Philadelphia last week . . . Bob Folliard, RKO executive, conferred with Manager David C. Silverman . Ray, Paramount shipper, reported back on the job this week after an absence of several weeks during which he convalesced from an operation. Fred Fisher, Bellefonte manager for the Midstate circuit, in cooperation with the Chamber of Commerce, presented free shows for kids at the State (13) and the Plaza (20) Mrs. Robert Caskey, wife of the Paramount salesman, suffered a heart attack early this week . . . Warner circuit house managers held their holiday party Tuesday (16) in the Warner clubrooms . Baron was here exploiting Columbia's "Invasion, U.S.A.," . . Around 1,600 admissions . . Merle Arnold has reopened . . . Sid ... Ed Kelley, 701 Brownsville Rd., veteran of the industry who has been in poor health and confined to his home for a number of years, would like to hear from oldtime friends . . . James Retter, Warner salesman, was hospitalized here for several weeks for a checkup and treatment . were registered at the J. P. Harris here the evening (11) of the Met's closed circuit telecast of "Carmen." Opinions were divided on the electronic performance, but there was a general agreement that it was a start, an opening of a new field in entertainment . the Circle Theatre at Bobtown Zins, Columbia exploiteer from Washington, D. C, was a visitor this week. with several screenings for armed force units, civilian defense officials. Red Cross, etc. Onesheets will be posted on 350 army recruiting boards and 200,000 tabloids will be distributed in behalf of first run openings in 35 theatres here, with "Rainbow 'Round My Shoulder," starting January 11 . . . Jack EUstrom has resigned as a salesman with Columbia here and is joining the booking organization at WB . . . Columbia employes held their (Christmas party the evening of December 15 at BUI Green's night club . . . The Roosevelt Theatre at Republic has cut admis.sion prices. The Pittsburg^h Ladycops choral group of 50 sang ChrLstmas carols on stage at the Warner Theatre (17) prior to the premiere •iv;(«ii%!^-"'^^: SAM FINEBERG | TOM McCLEARY | JIM ALEXANDER | 84 Van Broom Street | PITTSBURGH 19, PA. I Phone Express 1-0777 I ^>ôvin Art BtHtr Than E»tr • Hoy*! Your EquipnuntTJ . . . of "April in Paris," feature of the annual Press Old Newsboys show for the fund campaign for Children's hospital . . . Francis J. Guehl and Peter Quiter are co-chairmen for the kiddy Christmas party at the Variety Club (21) ... Fred Serrao, manager of the Circle at New Kensington, and Santa Claus were pictured on page one of the Daily Dispatch (12), prior to the Jaycee Christmas party for needy children at the theatre B. F. Moore, Warner circuit's main line district manager, and family were vacationing in Florida. . . . E. A circuit booker recently purchased a television set and after a week or so of viewing he told us: "I should have had a TV receiver long ago, for now I see what's going on, what's right and wrong in my opinion regarding scheduling and booking. Giving attention to TV programming should Kenneth Rennekampt, assist me in film booking president WKRZ, is of Oil City radio applying for UHF television station channel 64 . . . Closed throughout the summer months, the West at West Aliquippa was renovated for reopening Christmas day, according to Abe Rothenstein, proprietor. . The Majestic at Butler closed temporarily two weeks ago . . Dipson's at Bradford and the Park at Meadville recently featured the WWVA Jamboree on stage . . . Amusement tax collected at New Castle to December 1 amounted to $30,942.31. Of this sum $26,788.54 was realized from the sale of tickets of admission to theatres, and $2,586.22 was paid as city tax for football and other sports . . . If the borough of Blawnox knocks off its 10 per cent amusement tax, the Maryland Theatre there may be reopened by Harry Rachiele ... A. P. Way, DuBois exhibitor who is entering his 57th year in show business as a theatre owner and manager, is expected to visit Filmrow within the next few days and shortly thereafter he will depart for his winter headquarters at St. Petersburg, Fla. Bill Shirley, 83, was here exploiting "Outpost in Malaya." Veteran of the old vaudeville days, he was secretary to the late and beloved Harry Davis, pioneer in moving pictures here, more than a half century ago. The MGM exchange has been repainted, the lighting system improved and new carpets have been laid in the offices of John J. Maloney, district manager, and Ralph Pielow, branch manager . . . David Kimelman, Paramount manager, recently introduced Dick Morgan, Allied's new secretary here, to local exchange managers and bookers . . . Ted Gorris, manager of the Star at Glassport, an astronomy student, departs after the first of the year for Los Angeles where he has enrolled at UCLA . . . Pioneer exhibitor Ben Burke is very ill, blind and in need of assistance. If any oldtimer can give a little help at this season, it will be appreciated. Contact Bob Kllngensmith, BOXOFFICE representative . . . Danny McKenna vacationed last week from duties at the Warner circuit publicity department office . . c;hristmas . day marks the first aniversary of the foreign film policy at the Squirrel Hill Theatre. Cake and coffee will be served in the lobby. The "Blackbeard the Pirate" TreEisure hunt winner, Mrs. Margaret V. Ricei Avalon, received a week-long holiday for two in Hollywood . . . Harriette Rubenstein, secretary to MGM's assistant manager. Max Shabason, goes off the payroll December 24 and on January 4 she will be the bride of Jerome The M. A. Libenson of Wilkes-Barre . . . Silvers and daughter Barbara are vacationing at Miami Beach . . . Jack Ralph jr. of Irwin has succeeded George Eby as Harris Amusement company controller. Eby is opening his own tax consultant office in the Oliver building . . . "Because of Eve" was given its initial Pennsylvania showing here at the Art Cinema. Hygiene commentator Alexander Leeds is appearing in person with this picture which is exhibited for women only at 2, 4:30 and 7 p. m., and for men only at 11:30 a. m. and 9:30 p. m. "Because of Eve" is distributed from the Hanna headquarters here. Penn and Victor Leases Sold to Pittsburgh Firm NEW CASTLE, PA.—The leases of the Penn and Victor theatres here were transferred December 10 by the Mirisch Bros, of lid I g if SiK,! Mitli [»I(J Jliclii fflnTneati W, E, J. rffledtoml [TjiaiKr. teiliiectois operal Milwaukee to Norbert Stern and associates iRKO;, of Pittsburgh, operators of Assoeiated Drive- :îi, In Theatres. Ernest and George Stern of the Prepe outdoor circuit stated that Louis Lutz hasbeen retained as manager of the local theatres. The Penn will be newly seated and other improvements will be made in a modernization sephSu program. The newly organized P. D. Moore Theatre Service here has been named film buyer and booker for the Penn and Victor theatres. m oflicf Lutz states that refurnishing of the two theatres, iiitlor0! from marquees to stage walls, are a fork brani part of the plans, with air conditioning ofi ^lll(}.i the Penn to follow before summer. The Vic-i 'Mkc. L7 L Beri tor was air conditioned two years ago. lU sswlyb addition to the outdoor circuit of theatreSi^bliyiiiK Associated operates one other indoor house,! ! ioiie off the Grant, at Millvale Leases Theatre at Mather MATHER, PA.—Carl Chieves has leasecl the Family Theatre here. The former proprie-t tor was Camillo Cionni, manager of the Blue Moon Drive-In at Wellsburg. Complete Sound and Projection Service ATLAS THEATRE SUPPLY Gordon Gibson, Mgr. 402 Miltenbcrgtr St., GRant 1-4281, Pittsburgh, Pa. MOTIOGRAPH — MIRROPHONIC mt for Pi Mil the Si aiClu ^ top.}: if Ket =». htair, *', clut, •til 011(1 Wy, i^TVSi ««r.t JlonnCLfM^ PROJECTOR CARBON COMPANY 319 First Ave. Tarentum, Pa. Telephone: Tarentum 2341 PRODUCE A BETTER LIGHT IN ANY SIZE THEATRE OR DRIVE-IN . . . MORE ECONOMICALLY! CARBONS, INC. • BOONTON, N. J. |i«fit December 20, 196
irideoij,. ^ i Harts A: Sj is »;*: ;e in the i. e" was fe herejt ator iieu, witlttiisjia ooiilyaUii lyatllJi Eve" is K. lattersliert Leases iFinn ; lews !'. lere were s Mirischte n and asau issojiatedte orft Stent!: Louis lull il tlie local a lewlf sestei naiie in I ), Moore Ei lined film 1: ,d Victor It! (Of the tit:: taje rannier, !o wjl', I' '^ years «r iciiit of til*' New York branch manager by General Sales Itfanager B. G. Kranze. The branch managership had been vacant. Sugar joined United Artists early last year. He has been in the Industry since 1935 when he entered the Rehtrindwta itMathe f Elect Dewey Michaels Tent 7 Chief Barker BUFFALO—Dowcy Michaels, Kciicral miuiagcr of Michaels Tlieatrcs, opank Carroll, MGM head booker; Leo Greenfield, I'niversal manafrer: Georife H. Schenrk. Tristate .Automatir Candy Corp. manager: attorney Jack Olshan.sky. former partowner of the Colonial; Joe Saperstein. Fabian buyer and booker: Dave Marks, president of Fort Orange Radio Distributint; fo. Schenrk remains as secretary of Variety Tent 9 for 1953 and the others are members of the new crew. lOXOFnCE December 20, 1952 49
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launch Feldmon annivertary drive. L
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COSMOUUUN Co\umn'»st Syn dicaêd H
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MOTION PICTURES! ^ ^f T PRODUCTION
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(OSli I Otnctt: ; Ita : 282 ; TTie
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! without 1 As Hollywood . . Genera
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20th Century-Fox has invested n 00,
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Sensation Of The Industry! Ernest H
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ecause world acclaimed best-sellers
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I I theatre I $33 MILLION IN DAMAGE
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PARAMOUNT "^m SALUTES fill Burt Lan
Page 21 and 22: PARAMOUNT SALUTES Shirley Booth as
Page 23 and 24: eedej PARAMOUNT SALUTES ns tn 5l. T
Page 25 and 26: PARAMOUNT SALUTES Hal Wallis j| pro
Page 27 and 28: , //' WITH ALL POSSIBLE PRIDE Param
Page 29 and 30: ' Universal Chiefs Lay Plans for Ch
Page 31 and 32: k HERO! Ot 4 Great American Adventu
Page 33 and 34: Orric€ or tft PacsiOfor Dear San:
Page 35 and 36: BOXOFFICE BAROMETER Thit chort rcco
Page 37 and 38: ' fully Now '. readers velopments,
Page 39 and 40: ' added *&- J Q Larry Levy Hits Har
Page 41 and 42: A Stction of December 20. 1952 wt T
Page 43 and 44: L Kansas Dkckmiikk 20. |«)S2 The M
Page 45 and 46: êss ilinies lo p on 19s piijui M w
Page 47 and 48: lU THE 'FEATURE-VALUr SHORT PRODUCT
Page 49 and 50: JUNIOR IS SO *'-'"* - M' «^, • ]
Page 51 and 52: I I ' ( liaiiffiiHDiiiiiJUUffliuiiH
Page 53 and 54: I from |^^^9 BEST IN THE BUSINESSj^
Page 55 and 56: I k lb ler sens u ptn • Frenttir,
Page 57 and 58: *»tu iiilli Slices 1 Sen t; f ages
Page 59 and 60: 's ; lolMmj I j • : December 1 ki
Page 61 and 62: ' I Two »n»il|i s "Fiiii atllel l
Page 63 and 64: NATIONAL PRE-SELLING GUIDE A report
Page 65 and 66: ' NATIONAL PRE-SELLING GUIDE WARNER
Page 67 and 68: «leli»,; 1 n& 'fe, aitivl i'll'Sl
Page 69 and 70: \i% THE SPUT-APCRTURe TEST — THE
Page 71: ' i . . Moe . . Oscar . . Ike . . M
Page 75 and 76: ke ffl*-': I ; Meantime ' llolliiuo
Page 77 and 78: ' ' ' DENVER—The ours lOtSlayii;,
Page 79 and 80: e^' is to? ^' ol Motioi) i icipatio
Page 81 and 82: I lax «1. Cil. t« inn to link; pe
Page 83 and 84: , i . . Fletcher . . The ' iroiD Sc
Page 85 and 86: \l\ THE SPUT-APEKTURE TEST — THE
Page 87 and 88: lO [Malco and Instates ;ttp i...- b
Page 89 and 90: \fi THE SPUr-APERTURE TEST —THE M
Page 91 and 92: i I Bruce . . Leland . Nell from .
Page 93 and 94: ; i ""let, CI ^ K.Roitii(; Hilton.
Page 95 and 96: . national I I nell. ! Griffith. I
Page 97 and 98: TtViiKi llcrrv i1iri.sliiiii?j 8 pa
Page 99 and 100: hi DALLAS iisitit'.'] to w;. m ttli
Page 101 and 102: I LUBBOCK. , SEASON i.^1 h t Llns T
Page 103 and 104: I ?i I n on ti: %1* '»!' nesii: %t
Page 105 and 106: of "more IK 1 iissioiis,S.D5 isiist
Page 107 and 108: il i iveries I . . Clem iim.-.î.i
Page 109 and 110: i Mrs. 'Ptii l-poif;;; ' here fc il
Page 111 and 112: ! hlttee, fHenry Greenberger J I ge
Page 113 and 114: \f% THE SPLIT-APERTURE TEST — THE
Page 115 and 116: li 1 m* I SPRINGFIELD, *r *Ct i Slo
Page 117 and 118: »Mk, ' High d(JS I """politj,. *,
Page 119 and 120: 1 I ', ! unit ' BOSTON— I I ment
Page 121 and 122: m THE SPUr-APBRTURE TEST —THE MOS
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i 7' I the leatre.ir, itanopf-,,, i
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I . Mabel k Add 30 Members MONTREAL
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I [ Arthur i Calhern. tng flMficE(I
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Mu^tttpnUym onolyilt ot lay and tra
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+ Very Good; • Good; ~ Foir; - Po
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Kim 206 REPUBLIC * ii Wallir, . g .
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I 5-29-52 rll Mfel>"*< lliXO By com
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)pinions on Current Productions; Ex
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. aUcago ' ;ikail.ibic > Imnrarice
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Uxt rMton liclunt Jfuiuul 7 Jon. 1
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n THIS IS BOX-OFFICE! It happens on
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;! L Premiere, fox beverly. l. a. ^
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' . B - .-**-- m^ •*'m.3^*0m'^ma^
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. . competitive ^ it ^.|| REVIVE HO
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THE YEAR OF PARAMOUNT'S NEW CONCEPT
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),Mille's "The Cireatest Show On fh
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)ie to the screen widely publicised
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[(vvmanship meet the challenge of (
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Newsreel Is Missed When You Drop It
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1 ,-*' INEW-YEAR-RIGHT TIP I le fac
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^J and 11 fan •^(i^-r. _ ^ hi WHE
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12 FIRST QUARTER RELEASES REACH A H
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7tm}un€€4 FEEL THERE IS NO FINE
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. ceive 1 ; ulwill ' r.tribution %h
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; . : -.t^ w>th HUGH O'BRIAN CAROLE
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The story of a flame named Ruby ...
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•"^y^m \dh\h V^)j fei^dwii^-iiiLi
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'P^VtRAg-p BOXOFFICE BAROMETER Thu
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1 CHESTER FRIEDMAN i^lHL EDITOR HUG
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Merchant and Paper Give Theatre Co-
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Stencils on Sidewalk With Bread Cru
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Navari Bros. Suit Placed On Februar
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. . Ben . . Minor . . Jack Communio
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1 Basil . . Theatres; Clayton Eastm
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, premier . . Division [PHILADELPHI
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! Alaska—Cindy p EWS AND VIEWS OF
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, ... . Francis . . was Invasion' S
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in Parties for Needy Given in St. L
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. . Tony . . The MPTO Grievance Uni
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. . The . . . . The Theatregoers IJ
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inancing of Drive-ins Basy in Minne
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NTS Staffs From Seven Branches Conf
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[ ' HART BEATS IN By HARRY HART TAM
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. . . . Forty-five MEMPHIS Ti;Nr ::
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I iBd I I HERALDS I TELEPHONE . . H
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I I DALLAS—Members . Movietime MA
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î Big D Manager Plays Santa to Chi
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, tof^lcate I Ray . . Louis . . The
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'' I embarrassed >ublic Relations V
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I tig Campaigns Help pombal Xmas Sl
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. . . Eddie . . RKO's . . W. Ir. ii
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Rot. «.t Dillon Krepps Buys 'Siars
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. . Marjie . . . Lester Cattle Town
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. . Shirley . . Miss . . The " lii
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. . Although 'Battle Zone' Is Best
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j QUEBEC—If . . R. isiiQuebec Lea
Page 235 and 236:
. . . John . . Two . . K. . . Notio
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fc__ I Iiold!> I 01(OfflCEfi)rJDi1J
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Para " ' VP •rpr«tlv« onalytit
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. Rep WB "isi pH Very Good; + Good;
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I Mias. C. I^RAMOUNT laf Boora (101
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' (10) 6 . 5-23-52 I li„t ml' ,.C
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.:j ' )pinions on Current Productio
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CO: IDs mlinj OiO- Mdes JWi Mod, ll
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