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Bruce<br />
. . Leland<br />
. Nell<br />
from<br />
. . . K.<br />
Kentucky<br />
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Sharpening in Film Taste<br />
Noted by Rural Exhibitor<br />
from Canodion Edtfion<br />
WINNIPEG— So far 1952 .shows u coiLslderubli'<br />
incrensc in patronage and rt-cpipts over<br />
1951. William Zaparanulk, Independent clr-<br />
;uU owner, repo.ted on a trip here recently.<br />
"I am very well satisfied with the .state of<br />
iNlslne.s.s In all my town.s. one major factor<br />
being the mild winter we had In January and<br />
February, with all road.s free during the entire<br />
sea.son, in contra.st to other winters in<br />
my area during which .six-foot drlfU' h'ock<br />
tU road.s for .six or eight weeks and patronage<br />
1.S nonexistent."<br />
An exhibitor of eight years, Zaparanluk<br />
manages his circuit from Prince Albert. Sa.sk,.<br />
with houses in Meadow Lake (Midway),<br />
Domreny, Duck Liike and in the Prince Albert<br />
National park (Park). Besides these four<br />
SSmm situations, he also operates a 16mm<br />
drcuit In six .small towns around Prince<br />
Albert. With the exception of the Park,<br />
which is a resort town house, all the circuit<br />
houses are in rural agricultural districts.<br />
"Much to the surprise of many to whom I<br />
mentioned this, the taste for film among my<br />
farmer patrons has of late been sharpened<br />
and matured for better and meatier programs.<br />
Small action westerns are taboo, and former<br />
favorites such as Gene Autry, Roy Rogers<br />
and the lesser ilk are strictly poLson in my<br />
houses. My public, if it wants to see a<br />
western, insists on Technicolor, story values<br />
and a good dramatic plot: and action, though<br />
necessary, is of secondary importance.<br />
"Hollywood producers should realize that<br />
there is nobody left to fool; that in order to<br />
take money they must produce good pictures.<br />
and by good I don't refer to that definition<br />
dreamed up or nightmared up by the publicity<br />
department."<br />
A. L. King Uses Clown Bally<br />
WAYNESBORO. MISS.—A little greasepaint,<br />
some powder and a part-time employe<br />
made an excellent clown ballyhoo for "The<br />
Greatest Show on Earth" at the Royal Theatre<br />
here. Manager Albert L. King also used<br />
a sound car and put out plenty of pai>er<br />
for the four-day engagement.<br />
Theatre Ruined by Fire<br />
FORDYCE. ARK.—The Dalla.s Theatre, the<br />
jDallas<br />
lonly house in town, was recently destroyed<br />
in a fire. Paul Marks, manager, said the one-<br />
.story building was a total loss. There was<br />
ino immediate estimate as to the building's<br />
Iworth. The Dallas was owned by K. Lee<br />
jWilliams.<br />
MEMPHIS<br />
T. Illti bouBht the Park, Plu/ji and Coiy<br />
J<br />
Uirntres. BentonvlUe, Ark , John<br />
Lowrey, well-known exhibitor HItl will book<br />
and buy here . Murphy. Mklesman<br />
for Monarch Tlieatrc Supply Co., nufrcred a<br />
broken toe when he dropped a 2x4 on hLi<br />
foot . Mrs. OrrLs Colllav Piu-agould. Ark .<br />
who with her hasband operates the Capitol<br />
and Majestic theutre.s there, wait In the<br />
MethodLsl hospital here recovering after an<br />
operation .<br />
Mitchell. Monarch<br />
office manager, was called to Hou.ston to the<br />
bedside of his father who was serlou.ily ill.<br />
The 20th-Fox Family club held Its annual<br />
Chrlstma.s party CH'cembfr 19 at Hotel<br />
Claridge.<br />
Additional drive-ins closed for the sea.son<br />
included: B. D Brlghfs Hl-Y. Henderson,<br />
Ky.: Sunset, Calvert City, Ky : 79 Drive-In.<br />
Hughes, Ark.; Fray.ser, Fray.ser; Starllte,<br />
Gassvllle. Ark.: Sunset, Martin; Raco, Covington;<br />
Winona, Winona, Ml.vs.; Autovue,<br />
Maiden, Mo.; Skylark, Newport, Ark ; Skyway,<br />
Princeton, Ky.; Broadview, Morganfleld,<br />
Ky.; Mena, Mena, Ark.; Alrvue, West Helena,<br />
Ark.; Skylark, Clartsdale, Miss.; Audubon,<br />
Henderson, Ky.; Starvue, Stuttgart. Ark.; 78.<br />
Tupelo, Miss., and the 70 Drive-In, Hot<br />
Springs.<br />
.<br />
W. F. Ruffin jr., Ruffin Amu.sements Co.,<br />
Covington; I. W. Bowden, Sundown, Paris,<br />
and Mr. and Mrs. Nathan Flexer, Ml-De-Ga,<br />
and Lake Drive-In, Waverly, were among<br />
west Tennessee exhibitors seen on Filmrow<br />
. . Fire damaged the Bradford lArk.) Theatre<br />
.. Brown, owner, closed the<br />
Caddo Theatre, Forester, Ark., and for a<br />
good reason. The town of Forester—which is<br />
made up mostly of workers and officials for a<br />
big lumber concern—is moving to another<br />
location to follow the lumber concern. Brown<br />
had no announcement as to whether his theatre<br />
will move along with the town.<br />
C. W. Tipton, owner, closed the Tiptoi-.<br />
Theatre, Caraway, Ark., which is one of hi.s<br />
seasonal operations . . . Ben Hill, exploitation<br />
man for Universal, was in town working on<br />
"Mississippi Gambler," which is holding part<br />
of its river-town premiere in Memphis. The<br />
pictures will also have St. Louis and New<br />
Orleans premieres. It opens at Malco Theatre<br />
here January 14 . . . Universal here will<br />
begin its part of the Charles J. Feldman sil-<br />
HANDY<br />
ver annivrr>ary drlvr i>ccrnibrr 28 It »tll<br />
continue throiitth May 2 yrUUntkH '.t nalca<br />
manager<br />
Drivr-lna which have tone Into weekend<br />
oprrntlonji In the Memphis territory Include<br />
the Lakevlrw. Hardin. Ky . Lake.<br />
Benton. Ky . Poinsett. Marked Tree Ark ;<br />
46, Boonevllle, Mliu. . and 41. Okolona. MUa.<br />
K. King, owner, has decided to operate<br />
his Dixie ozoner. Searcy. Ark . on weekends<br />
only Instead of cloning for the seuoo<br />
as prcvlou.%ly announced.<br />
R. J. Osborne, CreMrent. Belzoni: Paul<br />
Meyers, Center and Strand. Lexington, Blm<br />
Jack.ee;<br />
Walter Lee. Rice at Des Arc and New and<br />
Gem at Heber Springs; Mose.s Sliman. Lux.<br />
Luxora; William Ellas. Murr. Osceola; Orris<br />
Massey and Roi)ert Stegall. Stone. Mountain<br />
View; J D. Shepherd. Rex at DeVaUi Bluff<br />
and Palestine at Palestine; J. K. Jamejwjn.<br />
Joy, Bald Knob; Glen Brown, Ritz at Reyno<br />
and Gem at Success, and Mrs. Eunice Mitchell.<br />
Gem. Dumas.<br />
1,109 TB suftereri hav« b««n h«al«d—r««tor*d f9<br />
useful llvct thrau9h tkillful core at WILL ROGERS<br />
MEMORIAL HOSPITAL.<br />
MONARCH<br />
Theatre Supply, Inc<br />
Ntil<br />
Blount<br />
*S2 So. Second Si.<br />
Marophts. Tana.<br />
iinb*'#<br />
lOS Jeoli<br />
)iO0<br />
SELL YOUR THEATRE PRIVATELY<br />
Largtst covtraje in U.S. No '"Net" iist-l<br />
tngs. Higllest reputation for jinow-howl<br />
and fair dealing. 30 years experience in-f<br />
eluding exhibition. Ask Better Business Bureau,<br />
or our customers. Know your broker.<br />
ARTHUR LEAK Theatre Specialists!<br />
3305 Caruth, Dallas. Texas<br />
Telephones: EM 0238 • EM 7489<br />
CONFIDENTIAL CORRESPONDENCE INVITED<br />
lOXOFFICE December 20, 1952