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Trend to Color Marks Paramount's Shorts Product Schedule 40 of 64 Subjects Are Tinted- Anniversary for Newsreel The trend to more color has found expression in Paramount's shorts lineup for 1952-53. Of the 64. subjects on the chart, 40 will he in Technicolor. The list includes subjects in ten classifications, all one-reelers except for the Musical Parade Featurettes (two-reelers in Technicolor! which have been meeting with marked success, especially in drive-ins. Of the exploitable subjects, Grantland Rice will be back with 12 more Sportlights. These have been steadily popular for many years, and the Rice name on the marquee has drawing power. Also on the tie-in credit side are the Popeye cartoons, which include eight newones and four Champion reissues for a total of 12. These can be tied to newspapers which run the daily and Sunday comic strip. This involves merely screen or lobby credits in return for newspaper ])ublicity or promotion ads. Or the available one-sheet can be sniped with a credit line, such as "Read 'Popeye' every day and Sundays in the News." Newspapers will usually huv this kind of promotion. The Casper cartoons, also in Technicolor, are still coming strong, and the licensing Newsreels Are Very By OSCAR A. MORGAN Director of Short Subjects Sales, Paramount Pictures Twenty-five years ago, "Tlic Eyes and Ears of the World" flashed across theatre screens not only in this conntry but all around the world. It entered npon a quarter of a century of recording history on motion picture film. For its achievement Paramount is very proud. A short while ago, another medium of vision came into hef;in television; and suddenly some exhibitors got very panicky — predicting that now, indi-ed, newsreels were ohsolele. A few exhihilors eliminated newsreels, claiming thai televisiim destroyed their value. .Subsequently this inylh exploilcd and for nood reason: Television is not equipped to give the public a(i'eplalile news. (lood reportion is sacrificed for frantic speed, which means news unidited, in its rawest form. They do not have the "knowbow" wliich adds up, in the cu-r of newsreels, to years of experience and a sense of 25- Left to right, at the recent 2Sth-year celebration of Paramount News: short subjects sales manager Oscar A. Morgan; Alfred W. Schivalberg, president. Paramount Film Distributing Corp.: Ted O'Shea, vice-president. Paramount Film Distributing Corp.: A. J. Richard, editor of Paramount News. operations built around this and other Famous Studios characters is continuing. One is a comic book which theatres can use as giveaways or prizes for children. There will be six Casper's in all. Other listed product includes: six Noveltoons, color; four Herman and Katnip cartoons. Technicolor; six Pacemakers and six Toppers. The newsreel has special significance for Paramount and its customers this year, for its editor, A. J. Richard, is celebrating 25 years with the reel, which itself was fully launched in 1927. Much Alive/ Says Oscar Morgan r Oscar Morgan what the public wants. Television news is telecast on "off" times— when a smaller viewing audience is available. Frankly, in my humble opinion, it will be a long, long lime before television news can compete with theatrical newsreels. It's part of my business to look at television news programs, and I wonder hnu many exhihilors lake the Irouble lo find out the facts fill themselves, anil make an honesi ('(unparison. To the exhibitors' credit, it can be said that they do not now considir television news as a major competitor, but receiilly newsreel distribution has mi-l with another problem .ôme exhibitors are eliminating newsreels to cut expenses. The American public likes newsreels. It expects to see them on every program and, I believe, feel cheated if news is omitted from a program. Newsreels are a part of the picture-goers' "way of life." Therefore. exhibitors who eliminate newsreels are certainly adding to the "lost audience" we hear so much about. The American public is the best-educated and best-informed in the world. Newsreels, with superior reporting, have contributed materially to this condition. On this, our 2.'ith anniversary, proof of this statemeni is documented in the many letters i>f congratulalion which have come lo us from our country's lop executives, including President Truman and members of his
I from |^^^9 BEST IN THE BUSINESSj^^ ^ BIGGER AND BETTER FOR 1953! Including the Mar- ,r.«^ velous New Crowd- /' Pleasing Series - / "Animal Cavalcade" - Narrated , by Famed Funster 81 SINGLE-REELERS different series (2 brand-new an b; slwi loilaliggc iti iwiA 1, la h i-'TlielolV iite,au- I fWCii., '^NIMAl CAVALCADE BRAND NEW! # THE LOVABLE MR. MAGOO ^^chnicolor Cartoons U.P.A. '•** WORLD OF SPORTS Narrated by the great Bill Stern! SCREEN SNAPSHOTS Starring Martin & Lewis and # many more! NOTCHERS BRAND NEW! CANDID MICROPHONE ^SPECIALS THRILLS OF MUSIC REPRINTS JOLLY FROLICS Technicolor Cartoons m from UP A COLOR FAVORITES Cartoons in Technicolor REPRIf
Page 1 and 2: launch Feldmon annivertary drive. L
Page 3 and 4: COSMOUUUN Co\umn'»st Syn dicaêd H
Page 5 and 6: MOTION PICTURES! ^ ^f T PRODUCTION
Page 7 and 8: (OSli I Otnctt: ; Ita : 282 ; TTie
Page 9 and 10: ! without 1 As Hollywood . . Genera
Page 11 and 12: 20th Century-Fox has invested n 00,
Page 13 and 14: Sensation Of The Industry! Ernest H
Page 15 and 16: ecause world acclaimed best-sellers
Page 17 and 18: I I theatre I $33 MILLION IN DAMAGE
Page 19 and 20: PARAMOUNT "^m SALUTES fill Burt Lan
Page 21 and 22: PARAMOUNT SALUTES Shirley Booth as
Page 23 and 24: eedej PARAMOUNT SALUTES ns tn 5l. T
Page 25 and 26: PARAMOUNT SALUTES Hal Wallis j| pro
Page 27 and 28: , //' WITH ALL POSSIBLE PRIDE Param
Page 29 and 30: ' Universal Chiefs Lay Plans for Ch
Page 31 and 32: k HERO! Ot 4 Great American Adventu
Page 33 and 34: Orric€ or tft PacsiOfor Dear San:
Page 35 and 36: BOXOFFICE BAROMETER Thit chort rcco
Page 37 and 38: ' fully Now '. readers velopments,
Page 39 and 40: ' added *&- J Q Larry Levy Hits Har
Page 41 and 42: A Stction of December 20. 1952 wt T
Page 43 and 44: L Kansas Dkckmiikk 20. |«)S2 The M
Page 45 and 46: êss ilinies lo p on 19s piijui M w
Page 47 and 48: lU THE 'FEATURE-VALUr SHORT PRODUCT
Page 49 and 50: JUNIOR IS SO *'-'"* - M' «^, • ]
Page 51: I I ' ( liaiiffiiHDiiiiiJUUffliuiiH
Page 55 and 56: I k lb ler sens u ptn • Frenttir,
Page 57 and 58: *»tu iiilli Slices 1 Sen t; f ages
Page 59 and 60: 's ; lolMmj I j • : December 1 ki
Page 61 and 62: ' I Two »n»il|i s "Fiiii atllel l
Page 63 and 64: NATIONAL PRE-SELLING GUIDE A report
Page 65 and 66: ' NATIONAL PRE-SELLING GUIDE WARNER
Page 67 and 68: «leli»,; 1 n& 'fe, aitivl i'll'Sl
Page 69 and 70: \i% THE SPUT-APCRTURe TEST — THE
Page 71 and 72: ' i . . Moe . . Oscar . . Ike . . M
Page 73 and 74: irideoij,. ^ i Harts A: Sj is »;*:
Page 75 and 76: ke ffl*-': I ; Meantime ' llolliiuo
Page 77 and 78: ' ' ' DENVER—The ours lOtSlayii;,
Page 79 and 80: e^' is to? ^' ol Motioi) i icipatio
Page 81 and 82: I lax «1. Cil. t« inn to link; pe
Page 83 and 84: , i . . Fletcher . . The ' iroiD Sc
Page 85 and 86: \l\ THE SPUT-APEKTURE TEST — THE
Page 87 and 88: lO [Malco and Instates ;ttp i...- b
Page 89 and 90: \fi THE SPUr-APERTURE TEST —THE M
Page 91 and 92: i I Bruce . . Leland . Nell from .
Page 93 and 94: ; i ""let, CI ^ K.Roitii(; Hilton.
Page 95 and 96: . national I I nell. ! Griffith. I
Page 97 and 98: TtViiKi llcrrv i1iri.sliiiii?j 8 pa
Page 99 and 100: hi DALLAS iisitit'.'] to w;. m ttli
Page 101 and 102: I LUBBOCK. , SEASON i.^1 h t Llns T
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I ?i I n on ti: %1* '»!' nesii: %t
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of "more IK 1 iissioiis,S.D5 isiist
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il i iveries I . . Clem iim.-.î.i
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i Mrs. 'Ptii l-poif;;; ' here fc il
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! hlttee, fHenry Greenberger J I ge
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\f% THE SPLIT-APERTURE TEST — THE
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li 1 m* I SPRINGFIELD, *r *Ct i Slo
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»Mk, ' High d(JS I """politj,. *,
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1 I ', ! unit ' BOSTON— I I ment
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m THE SPUr-APBRTURE TEST —THE MOS
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i 7' I the leatre.ir, itanopf-,,, i
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I . Mabel k Add 30 Members MONTREAL
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I [ Arthur i Calhern. tng flMficE(I
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Mu^tttpnUym onolyilt ot lay and tra
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+ Very Good; • Good; ~ Foir; - Po
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Kim 206 REPUBLIC * ii Wallir, . g .
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I 5-29-52 rll Mfel>"*< lliXO By com
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)pinions on Current Productions; Ex
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. aUcago ' ;ikail.ibic > Imnrarice
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Uxt rMton liclunt Jfuiuul 7 Jon. 1
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n THIS IS BOX-OFFICE! It happens on
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;! L Premiere, fox beverly. l. a. ^
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' . B - .-**-- m^ •*'m.3^*0m'^ma^
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. . competitive ^ it ^.|| REVIVE HO
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THE YEAR OF PARAMOUNT'S NEW CONCEPT
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),Mille's "The Cireatest Show On fh
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)ie to the screen widely publicised
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[(vvmanship meet the challenge of (
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Newsreel Is Missed When You Drop It
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1 ,-*' INEW-YEAR-RIGHT TIP I le fac
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^J and 11 fan •^(i^-r. _ ^ hi WHE
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12 FIRST QUARTER RELEASES REACH A H
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7tm}un€€4 FEEL THERE IS NO FINE
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. ceive 1 ; ulwill ' r.tribution %h
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; . : -.t^ w>th HUGH O'BRIAN CAROLE
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The story of a flame named Ruby ...
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•"^y^m \dh\h V^)j fei^dwii^-iiiLi
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'P^VtRAg-p BOXOFFICE BAROMETER Thu
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1 CHESTER FRIEDMAN i^lHL EDITOR HUG
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Merchant and Paper Give Theatre Co-
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Stencils on Sidewalk With Bread Cru
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Navari Bros. Suit Placed On Februar
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. . Ben . . Minor . . Jack Communio
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1 Basil . . Theatres; Clayton Eastm
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, premier . . Division [PHILADELPHI
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! Alaska—Cindy p EWS AND VIEWS OF
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, ... . Francis . . was Invasion' S
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in Parties for Needy Given in St. L
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. . Tony . . The MPTO Grievance Uni
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. . The . . . . The Theatregoers IJ
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inancing of Drive-ins Basy in Minne
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NTS Staffs From Seven Branches Conf
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[ ' HART BEATS IN By HARRY HART TAM
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. . . . Forty-five MEMPHIS Ti;Nr ::
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I iBd I I HERALDS I TELEPHONE . . H
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I I DALLAS—Members . Movietime MA
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î Big D Manager Plays Santa to Chi
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, tof^lcate I Ray . . Louis . . The
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'' I embarrassed >ublic Relations V
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I tig Campaigns Help pombal Xmas Sl
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. . . Eddie . . RKO's . . W. Ir. ii
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Rot. «.t Dillon Krepps Buys 'Siars
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. . Marjie . . . Lester Cattle Town
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. . Shirley . . Miss . . The " lii
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. . Although 'Battle Zone' Is Best
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j QUEBEC—If . . R. isiiQuebec Lea
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. . . John . . Two . . K. . . Notio
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fc__ I Iiold!> I 01(OfflCEfi)rJDi1J
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Para " ' VP •rpr«tlv« onalytit
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. Rep WB "isi pH Very Good; + Good;
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I Mias. C. I^RAMOUNT laf Boora (101
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' (10) 6 . 5-23-52 I li„t ml' ,.C
Page 247 and 248:
.:j ' )pinions on Current Productio
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CO: IDs mlinj OiO- Mdes JWi Mod, ll
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