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Paul Hachey Receives<br />
Interstate Prize<br />
BOSTON Piiiil Huchfy. iminiiKor of the<br />
Old Colony Theatre In Plymouth, won the<br />
October-November muniiKers exploitation<br />
campniRn conducted by<br />
Interstate Theatres<br />
Corp. Tlieodorc Flelshir,<br />
president, .said<br />
Hachey received the<br />
first ca.sh prize award<br />
for his "all-around excellence<br />
In the exploitation<br />
of all the features<br />
played at his theatre<br />
with special emphasis<br />
on "The Miracle<br />
of Our Lady of Fatima,'<br />
Paul llachcy<br />
'Becau.se You're<br />
Mine' and for his fine<br />
handling of the New England premiere of<br />
•Plymouth Adventure.' "<br />
Honorable mention, also with cash awards,<br />
went to John OLeary, Colonial, Brockton;<br />
John Garcln, Center, HyannLs; Richard P.<br />
Kalagher, Strand. Southbrldge; &sley<br />
Blanchard, Conlston, Newport. N. H., and<br />
Wilbur D. Neumann, Bradley. Putnam, Conn.<br />
The judges were President Flelsher, General<br />
Manager James Mahoney, Malcolm Green,<br />
Richard Green and district managers Chris<br />
Joyce, Edwin Neumann, Ernest Fitzgerald, Joe<br />
Bean and Raymond Kiniry.<br />
This exploitation contest was the second In<br />
1952. The first for the new year will start<br />
In the early winter.<br />
FALL RIVER<br />
•Theatre attendance in Fall River struck a<br />
new low during the holiday season, when<br />
Stores remained open evenings and Wednesday<br />
afternoons. In an effort to offset the<br />
loss, several theatres staged kiddy matinees<br />
ct<br />
on Saturdays, while others, in tie-ins with<br />
merchants, gave out special attendance<br />
awards<br />
isesj<br />
which, to some degree, attracted a<br />
greater number of patrons. Turkeys also were<br />
offered as attendance awards. Theatres<br />
sponsoring kiddy matinees devoted the entire<br />
program to children's pictures, such as<br />
comedies, westerns and thrillers.<br />
Carl Zeitz of the Academy Theatre for two<br />
days headed the 100 or more bowlers who<br />
participated in the always anxiously-awaited<br />
Pleasant Bowling classics, an annual event<br />
at the Pleasant Bowling alleys. Zeitz, with a<br />
three-string total of 843, was dethroned by<br />
one of the country's leading bowlers, Andy<br />
Friar, who registered a three-string total of<br />
887. Mrs. June Zeitz and her sister Elaine<br />
Anderson, with scores of 345 and 331, rtspectively,<br />
were part of a team which defeated<br />
the police department bowlers in a recent<br />
match. Mrs. Zeitz led the winning team to<br />
victory.<br />
Academy Theatre employes are grateful to<br />
the management for the bonus presented to<br />
them at Christmas time by Manager Carl<br />
Zeitz and Earl Johnson, his aide.<br />
Margaret Field has been handed a featured<br />
spot in "The Grace Moore Story," a Warner<br />
release.<br />
Allied of New England<br />
Elects Martin Mullin<br />
Bowl Airer Legal Battle<br />
Continues in New Haven<br />
NKW II.\Vi;.\ Ai.uIliLi ..k.iiiii.li Ui the<br />
long legal battle over a new, but never ascd,<br />
drive-ln in West Haven took place In New<br />
Haven superior court, with the customary result—no<br />
final action.<br />
An abbreviated trial .session was held on an<br />
appeal taken by the Pishman Theatres chain<br />
from action of State Police Comml.ssloner<br />
Edward H, Hickey in granting a permit for<br />
a drive-In to the Bowl Outdoor Tlieatre Corp.<br />
The latest court se.'-slon was cut short when<br />
Judge Edward J. Daly ruled out testimony<br />
on a general statute which was to form part<br />
of the appeal.<br />
Counsel for FIshman claimed that since<br />
actual construction of the ozoner did not<br />
begin until after June 1951, a state law effective<br />
June 1, 1951, was applicable. The<br />
law allows appeal of dnve-ln theatre permits<br />
by property owners who feel the theatre may<br />
damage or injure their property. The Fishman<br />
chain operates the Rlvoll. a conventional<br />
theatre not far from the site of the new<br />
Bowl E)rive-In.<br />
Since the permit was approved by Hickey<br />
in April 1951, though not formally i.'-sued<br />
pending disposition of the court appeal. Judge<br />
Daly ruled out the testimony this week.<br />
Attorneys representing the Fishman chain,<br />
the Bowl Outdoorer Theatre Corp., and the<br />
state will file briefs early in January and<br />
they will be studied by Judge Daly before<br />
he reaches a decision.<br />
Films Best Propaganda,<br />
Yale Professor Claims<br />
NEW HAVEN—Motion pictures about<br />
America are one of the most effective propaganda<br />
techniques used in the world today, a<br />
Yale university psychologist has declared in<br />
a radio address. He is Mark A. May, chairman<br />
of the U.S. advisory commLssion on information.<br />
This agency advises the Secretary<br />
of State and Congress on America's education<br />
and information activities abroad.<br />
Professor May, who is director of Yale's<br />
famed institute of human relations, said motion<br />
pictures have a great impact on foreign<br />
viewers because they "tend to speak a universal<br />
language."<br />
One of the most successful ways of getting<br />
American films to the greatest number of<br />
people overseas is to use the old medicine<br />
show setup. Professor May reported that more<br />
than 340 trucks, carrying some 4,000 sound<br />
projectors, roll through foreign countrysides,<br />
stopping in village squares and city market<br />
places for open-air shows.<br />
Speaking on the program, "Yale Interprets<br />
the News." Professor May aLso described other<br />
aspects of the U.S. information program, including<br />
the Voice of America, printed material,<br />
etc.<br />
Wm. Fadiman to Produce "The Circle'<br />
William Fadiman will produce "The Circle<br />
of the Day" for Columbia.<br />
Ho.sroN—The Allied Theatres of New<br />
EnKlund, Inc., at itx annual meeting at the<br />
Touralnc hotel la.st week il6» eU-ctcc' the<br />
following officers:<br />
President, Martin J Mullln, head of New<br />
England Theatres; vlce-prc>ldent.s. Famuel<br />
Pinan.'^kl, president of Amcrlcai, Ti-.i-rrs<br />
Corp; Charles E. Kurtzman, .V u<br />
division manager for Loew's Th^ .. . :> n<br />
Domlru(0, dlvLslon manager of RKO Th'^iircs;<br />
Harry Felnsteln of Warners' Connecticut<br />
Theatres, and Al Somcrby, formerly ol the<br />
old Howard Theatre.<br />
The latter was voted a life membership<br />
Into the organization. He was one of the<br />
original group which formed Allied Theatres<br />
of New England back In 1920.<br />
other officers elected were Stanley Sumner<br />
of the University Theatre, treasur"!, and<br />
Francis Lydon, who was re-elected executive<br />
secretary. John J. Ford, president of Maine<br />
& New Hampshire Theatres, was re-elected<br />
chairman of the board.<br />
Samuel Pinanski gave a report on the<br />
activities of COMPO which he had compiled<br />
at the recent Chicago meetings. New directors<br />
are Edward S. Canter, trea.surer of<br />
American Theatres Corp; Walter A. Brown<br />
ol the Boston Garden, who Is chief barker<br />
of the Variety Club of New England; Theodore<br />
Flelsher, president of Interstate Theatres<br />
Corp.; Winthrop S. Knox Jr., Middlesex<br />
Amu.sement Co.; Joseph Liss of Warners'<br />
Massachusetts Theatres, and Philip Smith,<br />
president of Smith Management Co.<br />
For Roles in 'Perilous Voyage'<br />
Veda Ann Borg and Angela Greene have<br />
been inked for featured roles in Republic's<br />
"A Perilous Voyage."<br />
WORCESTER<br />
Toe Quinn, assistant manager of the Elm<br />
Street, has been transferred to the Poll in<br />
Edith Eck. sister bf film actor<br />
Springfield . . .<br />
Jeffrey Lynn, plays the organ at the Club<br />
Dining Room, North Oxford night spot . . .<br />
Harold Maloney, manager of the Poll for 15<br />
years, has been critically ill at City haspital.<br />
. . .<br />
Sam Wasserman has booked "Bell, Book<br />
and Candle," with Joan Bennett and Zachary<br />
Scott, for a one-nighter at the Elm Street<br />
Loew's Poll connected for a<br />
January 22 . . .<br />
children's Christmas party sponsored by Canada<br />
Dry Ginger Ale The Elm Street<br />
conducted its annual morning show for Telegram<br />
and Gazette newsboys . WTAG<br />
Christmas party was broadcast from the<br />
Poll<br />
stage.<br />
Bob Hills,<br />
.<br />
former assistant manager of the<br />
Warner here, has been transferred from Norwich,<br />
Conn., to be manager of the Palace<br />
in Torrington, Conn. Liberty C.<br />
Koskinas, former cashier at the Elm Street,<br />
was married to Wilham Green of Jamaica,<br />
N. Y., in St. Spyridon's Greek Orthodox<br />
church . Husson has resigned as<br />
cashier at<br />
the Poll.<br />
i,i*<br />
BOXOFFICE December 27, 1952<br />
NE<br />
85