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A NtW CONCEPT OF Paramount's forward drive tlliaiislii recapture maximum boxoffice attenc^jttractii ance has rejected all old, tired pre-sellin^jimui methods. New, aggressive ideas iiLn s' CHARLTON HESTON RHONDA FLGMINO JAN STERUNO FORREST TUCKER m EXPRESS BOB HOPi; ICKIIY ROOMEY MARILYN MAXWELL OFF USVIITS co-starring EDDIE MAYEHOFF with STANLEY CLEMENTS JACK DEMPSEY • MARVIN MILLER Produced by HARRY TUGEND • Directed by GEORGE MARSHALL Story and Screenplay by HAI KANT'"R and JACK SHER m Color liy TECBNICOLOn Directed by JERRY HOPPER Screenplay by CHARLES MARQUIS WARREN Story by Frank Gruber Produced by NAT HOLT
[(vvmanship meet the challenge of (1 attraction. Amplifying the means jcommunication to the puhlic been successfully achieved by Paramount for 53 -and this pioneering in new interest-compelling devices will continue as a primary means of extending the film audience PLEASURE ISLANP Color by lECmcOLOR l£0 GM^DOH TAVLOR wiikSENe BARRY- EISA WNCHESTER and inTroduc'ing DOROTH/ , AUDREY, JOM BROMILEY OALW Et/IM Produced by PAUL JONES Directed by F. HUGH HERBERT and ALVIN GANZER Screenplay by F. HUGH HERBERT Based on the novel by William Maier I HE WAR OF mil WORLDS Color by TECHNICOLOR Produced by GEORGE PAL Directed by BYRON HASKIN Screenplay by BARRE LYNDON Based on the novel by H. G. WELLS
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launch Feldmon annivertary drive. L
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COSMOUUUN Co\umn'»st Syn dicaêd H
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MOTION PICTURES! ^ ^f T PRODUCTION
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(OSli I Otnctt: ; Ita : 282 ; TTie
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! without 1 As Hollywood . . Genera
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20th Century-Fox has invested n 00,
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Sensation Of The Industry! Ernest H
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ecause world acclaimed best-sellers
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I I theatre I $33 MILLION IN DAMAGE
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PARAMOUNT "^m SALUTES fill Burt Lan
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PARAMOUNT SALUTES Shirley Booth as
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eedej PARAMOUNT SALUTES ns tn 5l. T
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PARAMOUNT SALUTES Hal Wallis j| pro
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, //' WITH ALL POSSIBLE PRIDE Param
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' Universal Chiefs Lay Plans for Ch
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k HERO! Ot 4 Great American Adventu
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Orric€ or tft PacsiOfor Dear San:
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BOXOFFICE BAROMETER Thit chort rcco
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' fully Now '. readers velopments,
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' added *&- J Q Larry Levy Hits Har
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A Stction of December 20. 1952 wt T
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L Kansas Dkckmiikk 20. |«)S2 The M
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êss ilinies lo p on 19s piijui M w
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lU THE 'FEATURE-VALUr SHORT PRODUCT
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JUNIOR IS SO *'-'"* - M' «^, • ]
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I I ' ( liaiiffiiHDiiiiiJUUffliuiiH
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I from |^^^9 BEST IN THE BUSINESSj^
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I k lb ler sens u ptn • Frenttir,
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*»tu iiilli Slices 1 Sen t; f ages
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's ; lolMmj I j • : December 1 ki
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' I Two »n»il|i s "Fiiii atllel l
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NATIONAL PRE-SELLING GUIDE A report
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' NATIONAL PRE-SELLING GUIDE WARNER
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«leli»,; 1 n& 'fe, aitivl i'll'Sl
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\i% THE SPUT-APCRTURe TEST — THE
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' i . . Moe . . Oscar . . Ike . . M
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irideoij,. ^ i Harts A: Sj is »;*:
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ke ffl*-': I ; Meantime ' llolliiuo
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' ' ' DENVER—The ours lOtSlayii;,
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e^' is to? ^' ol Motioi) i icipatio
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I lax «1. Cil. t« inn to link; pe
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, i . . Fletcher . . The ' iroiD Sc
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\l\ THE SPUT-APEKTURE TEST — THE
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lO [Malco and Instates ;ttp i...- b
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\fi THE SPUr-APERTURE TEST —THE M
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i I Bruce . . Leland . Nell from .
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; i ""let, CI ^ K.Roitii(; Hilton.
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. national I I nell. ! Griffith. I
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TtViiKi llcrrv i1iri.sliiiii?j 8 pa
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hi DALLAS iisitit'.'] to w;. m ttli
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I LUBBOCK. , SEASON i.^1 h t Llns T
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I ?i I n on ti: %1* '»!' nesii: %t
Page 105 and 106: of "more IK 1 iissioiis,S.D5 isiist
Page 107 and 108: il i iveries I . . Clem iim.-.î.i
Page 109 and 110: i Mrs. 'Ptii l-poif;;; ' here fc il
Page 111 and 112: ! hlttee, fHenry Greenberger J I ge
Page 113 and 114: \f% THE SPLIT-APERTURE TEST — THE
Page 115 and 116: li 1 m* I SPRINGFIELD, *r *Ct i Slo
Page 117 and 118: »Mk, ' High d(JS I """politj,. *,
Page 119 and 120: 1 I ', ! unit ' BOSTON— I I ment
Page 121 and 122: m THE SPUr-APBRTURE TEST —THE MOS
Page 123 and 124: i 7' I the leatre.ir, itanopf-,,, i
Page 125 and 126: I . Mabel k Add 30 Members MONTREAL
Page 127 and 128: I [ Arthur i Calhern. tng flMficE(I
Page 129 and 130: Mu^tttpnUym onolyilt ot lay and tra
Page 131 and 132: + Very Good; • Good; ~ Foir; - Po
Page 133 and 134: Kim 206 REPUBLIC * ii Wallir, . g .
Page 135 and 136: I 5-29-52 rll Mfel>"*< lliXO By com
Page 137 and 138: )pinions on Current Productions; Ex
Page 139 and 140: . aUcago ' ;ikail.ibic > Imnrarice
Page 141 and 142: Uxt rMton liclunt Jfuiuul 7 Jon. 1
Page 143 and 144: n THIS IS BOX-OFFICE! It happens on
Page 145 and 146: ;! L Premiere, fox beverly. l. a. ^
Page 147 and 148: ' . B - .-**-- m^ •*'m.3^*0m'^ma^
Page 149 and 150: . . competitive ^ it ^.|| REVIVE HO
Page 151 and 152: THE YEAR OF PARAMOUNT'S NEW CONCEPT
Page 153 and 154: ),Mille's "The Cireatest Show On fh
Page 155: )ie to the screen widely publicised
Page 159 and 160: Newsreel Is Missed When You Drop It
Page 161 and 162: 1 ,-*' INEW-YEAR-RIGHT TIP I le fac
Page 163 and 164: ^J and 11 fan •^(i^-r. _ ^ hi WHE
Page 165 and 166: 12 FIRST QUARTER RELEASES REACH A H
Page 167 and 168: 7tm}un€€4 FEEL THERE IS NO FINE
Page 169 and 170: . ceive 1 ; ulwill ' r.tribution %h
Page 171 and 172: ; . : -.t^ w>th HUGH O'BRIAN CAROLE
Page 173 and 174: The story of a flame named Ruby ...
Page 175 and 176: •"^y^m \dh\h V^)j fei^dwii^-iiiLi
Page 177 and 178: 'P^VtRAg-p BOXOFFICE BAROMETER Thu
Page 179 and 180: 1 CHESTER FRIEDMAN i^lHL EDITOR HUG
Page 181 and 182: Merchant and Paper Give Theatre Co-
Page 183 and 184: Stencils on Sidewalk With Bread Cru
Page 185 and 186: Navari Bros. Suit Placed On Februar
Page 187 and 188: . . Ben . . Minor . . Jack Communio
Page 189 and 190: 1 Basil . . Theatres; Clayton Eastm
Page 191 and 192: , premier . . Division [PHILADELPHI
Page 193 and 194: ! Alaska—Cindy p EWS AND VIEWS OF
Page 195 and 196: , ... . Francis . . was Invasion' S
Page 197 and 198: in Parties for Needy Given in St. L
Page 199 and 200: . . Tony . . The MPTO Grievance Uni
Page 201 and 202: . . The . . . . The Theatregoers IJ
Page 203 and 204: inancing of Drive-ins Basy in Minne
Page 205 and 206: NTS Staffs From Seven Branches Conf
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[ ' HART BEATS IN By HARRY HART TAM
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. . . . Forty-five MEMPHIS Ti;Nr ::
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I iBd I I HERALDS I TELEPHONE . . H
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I I DALLAS—Members . Movietime MA
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î Big D Manager Plays Santa to Chi
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, tof^lcate I Ray . . Louis . . The
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'' I embarrassed >ublic Relations V
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I tig Campaigns Help pombal Xmas Sl
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. . . Eddie . . RKO's . . W. Ir. ii
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Rot. «.t Dillon Krepps Buys 'Siars
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. . Marjie . . . Lester Cattle Town
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. . Shirley . . Miss . . The " lii
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. . Although 'Battle Zone' Is Best
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j QUEBEC—If . . R. isiiQuebec Lea
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. . . John . . Two . . K. . . Notio
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fc__ I Iiold!> I 01(OfflCEfi)rJDi1J
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Para " ' VP •rpr«tlv« onalytit
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. Rep WB "isi pH Very Good; + Good;
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I Mias. C. I^RAMOUNT laf Boora (101
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' (10) 6 . 5-23-52 I li„t ml' ,.C
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.:j ' )pinions on Current Productio
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CO: IDs mlinj OiO- Mdes JWi Mod, ll
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