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Chicago Herald-American Introduces Limerick Contest to Boost Movies M|.||i// ^' /, ~w. /MERrSAOAMtrOR ALL THE FAMILY Tlut May Larn You CASH AMD PRIZES! n^Ht r.«T4-.i» i«" • I.—-*. •-- »« '•; pM « i-»f»**« '•• '" "^ ^"'* ^^ H".M Aj-«r«M -i«U luncncit from »•« iKW Ull iK* .^•M.r,l >• tMfik |2S Ml cMt>! H»r'* u-ipW. r an o/ »—• '-"• »"" '•'«'• READ THCSC RULCt PUT FOR FUNI t PUY FOR FROFTTI -J r^ l»TE« THE V>Vi ^^ MERiLO-iMEIIieil^S ^ MOVIE UHUICK COITUTI Tlw rt.iiK (aKidy tJD rnjuy llii* riiyioin- f*rW4 u wortL i2S in ca*hl Hrrr-. • wrnpl* "WSmi t*u iloft acting frucBpT uad bmoh. And T«v toaf lor a duaut* ot llw Mtoa. No o*rd lo IhI Uaftc Ttmo » gla>M> ood ma^ **>•-• HUD THUt RUUt ft^l. ^.1, wJ -«LI. i..«-»n -'II t» PubLArJ »«kr| Wi .won -111 b» .ni««J » T.-» Jwifn' J«u>wi »lll W (-lit •-> »n'f •"• *" fr1»r»4. *uplw«. ».rd. -.11 kf >ud> »
'P^VtRAg-p BOXOFFICE BAROMETER Thu chort recordt the pcclotmancc o( current artrocliont in the opcnrng week of then fifil tuni in the 20 key citie* checked Picturei with (ewer than fi»e engogementi ore not luted A» new runt ore reported, ratings ore added ond averages fe»ited Computation it in terms ot percentoge in relation to normal grosses os determined by the theatre manogers With 100 p«r cent oi "normal," the figurti ihow the gross rating above or below that mork
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launch Feldmon annivertary drive. L
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COSMOUUUN Co\umn'»st Syn dicaêd H
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MOTION PICTURES! ^ ^f T PRODUCTION
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(OSli I Otnctt: ; Ita : 282 ; TTie
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! without 1 As Hollywood . . Genera
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20th Century-Fox has invested n 00,
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Sensation Of The Industry! Ernest H
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ecause world acclaimed best-sellers
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I I theatre I $33 MILLION IN DAMAGE
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PARAMOUNT "^m SALUTES fill Burt Lan
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PARAMOUNT SALUTES Shirley Booth as
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eedej PARAMOUNT SALUTES ns tn 5l. T
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PARAMOUNT SALUTES Hal Wallis j| pro
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, //' WITH ALL POSSIBLE PRIDE Param
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' Universal Chiefs Lay Plans for Ch
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k HERO! Ot 4 Great American Adventu
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Orric€ or tft PacsiOfor Dear San:
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BOXOFFICE BAROMETER Thit chort rcco
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' fully Now '. readers velopments,
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' added *&- J Q Larry Levy Hits Har
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A Stction of December 20. 1952 wt T
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L Kansas Dkckmiikk 20. |«)S2 The M
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êss ilinies lo p on 19s piijui M w
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lU THE 'FEATURE-VALUr SHORT PRODUCT
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JUNIOR IS SO *'-'"* - M' «^, • ]
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I I ' ( liaiiffiiHDiiiiiJUUffliuiiH
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I from |^^^9 BEST IN THE BUSINESSj^
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I k lb ler sens u ptn • Frenttir,
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*»tu iiilli Slices 1 Sen t; f ages
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's ; lolMmj I j • : December 1 ki
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' I Two »n»il|i s "Fiiii atllel l
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NATIONAL PRE-SELLING GUIDE A report
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' NATIONAL PRE-SELLING GUIDE WARNER
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«leli»,; 1 n& 'fe, aitivl i'll'Sl
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\i% THE SPUT-APCRTURe TEST — THE
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' i . . Moe . . Oscar . . Ike . . M
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irideoij,. ^ i Harts A: Sj is »;*:
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ke ffl*-': I ; Meantime ' llolliiuo
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' ' ' DENVER—The ours lOtSlayii;,
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e^' is to? ^' ol Motioi) i icipatio
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I lax «1. Cil. t« inn to link; pe
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, i . . Fletcher . . The ' iroiD Sc
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\l\ THE SPUT-APEKTURE TEST — THE
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lO [Malco and Instates ;ttp i...- b
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\fi THE SPUr-APERTURE TEST —THE M
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i I Bruce . . Leland . Nell from .
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; i ""let, CI ^ K.Roitii(; Hilton.
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. national I I nell. ! Griffith. I
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TtViiKi llcrrv i1iri.sliiiii?j 8 pa
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hi DALLAS iisitit'.'] to w;. m ttli
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I LUBBOCK. , SEASON i.^1 h t Llns T
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I ?i I n on ti: %1* '»!' nesii: %t
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of "more IK 1 iissioiis,S.D5 isiist
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il i iveries I . . Clem iim.-.î.i
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i Mrs. 'Ptii l-poif;;; ' here fc il
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! hlttee, fHenry Greenberger J I ge
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\f% THE SPLIT-APERTURE TEST — THE
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li 1 m* I SPRINGFIELD, *r *Ct i Slo
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»Mk, ' High d(JS I """politj,. *,
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1 I ', ! unit ' BOSTON— I I ment
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m THE SPUr-APBRTURE TEST —THE MOS
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i 7' I the leatre.ir, itanopf-,,, i
Page 125 and 126: I . Mabel k Add 30 Members MONTREAL
Page 127 and 128: I [ Arthur i Calhern. tng flMficE(I
Page 129 and 130: Mu^tttpnUym onolyilt ot lay and tra
Page 131 and 132: + Very Good; • Good; ~ Foir; - Po
Page 133 and 134: Kim 206 REPUBLIC * ii Wallir, . g .
Page 135 and 136: I 5-29-52 rll Mfel>"*< lliXO By com
Page 137 and 138: )pinions on Current Productions; Ex
Page 139 and 140: . aUcago ' ;ikail.ibic > Imnrarice
Page 141 and 142: Uxt rMton liclunt Jfuiuul 7 Jon. 1
Page 143 and 144: n THIS IS BOX-OFFICE! It happens on
Page 145 and 146: ;! L Premiere, fox beverly. l. a. ^
Page 147 and 148: ' . B - .-**-- m^ •*'m.3^*0m'^ma^
Page 149 and 150: . . competitive ^ it ^.|| REVIVE HO
Page 151 and 152: THE YEAR OF PARAMOUNT'S NEW CONCEPT
Page 153 and 154: ),Mille's "The Cireatest Show On fh
Page 155 and 156: )ie to the screen widely publicised
Page 157 and 158: [(vvmanship meet the challenge of (
Page 159 and 160: Newsreel Is Missed When You Drop It
Page 161 and 162: 1 ,-*' INEW-YEAR-RIGHT TIP I le fac
Page 163 and 164: ^J and 11 fan •^(i^-r. _ ^ hi WHE
Page 165 and 166: 12 FIRST QUARTER RELEASES REACH A H
Page 167 and 168: 7tm}un€€4 FEEL THERE IS NO FINE
Page 169 and 170: . ceive 1 ; ulwill ' r.tribution %h
Page 171 and 172: ; . : -.t^ w>th HUGH O'BRIAN CAROLE
Page 173 and 174: The story of a flame named Ruby ...
Page 175: •"^y^m \dh\h V^)j fei^dwii^-iiiLi
Page 179 and 180: 1 CHESTER FRIEDMAN i^lHL EDITOR HUG
Page 181 and 182: Merchant and Paper Give Theatre Co-
Page 183 and 184: Stencils on Sidewalk With Bread Cru
Page 185 and 186: Navari Bros. Suit Placed On Februar
Page 187 and 188: . . Ben . . Minor . . Jack Communio
Page 189 and 190: 1 Basil . . Theatres; Clayton Eastm
Page 191 and 192: , premier . . Division [PHILADELPHI
Page 193 and 194: ! Alaska—Cindy p EWS AND VIEWS OF
Page 195 and 196: , ... . Francis . . was Invasion' S
Page 197 and 198: in Parties for Needy Given in St. L
Page 199 and 200: . . Tony . . The MPTO Grievance Uni
Page 201 and 202: . . The . . . . The Theatregoers IJ
Page 203 and 204: inancing of Drive-ins Basy in Minne
Page 205 and 206: NTS Staffs From Seven Branches Conf
Page 207 and 208: [ ' HART BEATS IN By HARRY HART TAM
Page 209 and 210: . . . . Forty-five MEMPHIS Ti;Nr ::
Page 211 and 212: I iBd I I HERALDS I TELEPHONE . . H
Page 213 and 214: I I DALLAS—Members . Movietime MA
Page 215 and 216: î Big D Manager Plays Santa to Chi
Page 217 and 218: , tof^lcate I Ray . . Louis . . The
Page 219 and 220: '' I embarrassed >ublic Relations V
Page 221 and 222: I tig Campaigns Help pombal Xmas Sl
Page 223 and 224: . . . Eddie . . RKO's . . W. Ir. ii
Page 225 and 226: Rot. «.t Dillon Krepps Buys 'Siars
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. . Marjie . . . Lester Cattle Town
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. . Shirley . . Miss . . The " lii
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. . Although 'Battle Zone' Is Best
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j QUEBEC—If . . R. isiiQuebec Lea
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. . . John . . Two . . K. . . Notio
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fc__ I Iiold!> I 01(OfflCEfi)rJDi1J
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Para " ' VP •rpr«tlv« onalytit
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. Rep WB "isi pH Very Good; + Good;
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I Mias. C. I^RAMOUNT laf Boora (101
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' (10) 6 . 5-23-52 I li„t ml' ,.C
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.:j ' )pinions on Current Productio
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CO: IDs mlinj OiO- Mdes JWi Mod, ll
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