t

DRUM BEATERS AT WORK
f1
Heralding the premiere of "Bailie Zone" at the RKO Grand. Chicago, Manager
Ansel Winston had extensive support Irom marine recruiters. Pictured is lobby
exhibit. Marines also furnished street ballyhoo, A-board posters and planted
newspaper and radio publicity for the picture, all without cost to the theatre.
At right, two men dressed
appropriately to symbolize
the title of "The Savage"
mix with Christmas shoppers
to ballyhoo the playdates
at the Paramount
Theatre in Buffalo. Ed Miller,
manager of the Paramount,
utilized a flash front,
radio and newspaper promotion
and school contacts
to presell the opening.
At left, three youngsters dressed as
ancient Roman cavalrymen tour Amsterdam,
N. Y., to exhibit the rerelease of
"Cleopatra" at the Mohawk Theatre.
Fred Laurens, manager of the Mohawk,
supplied the youngsters with banners.
At right, tourist bureaus gave strong
cooperation via window displays to
opening of "Thief of Venice" at the
Mayfair Theatre in New York. Tieups
of this nature are easy to make, gain
extra publicity for films that suggest
travel.
At left, window displays
were part of comprehensive
campaign to exploit
"Plymouth Adventure" by
Boyd Sparrow, manager
of the Warwick Theatre.
San Francisco. Pictured
is smart window at the
Emporium facing busy
Market street, featuring
original costumes from
the film production.
42
— 294 — BOXOFFICE Showmandiser