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.i i I ' Publicity and Public Relations Different, Bergman Tells Ampa NEW YORK—The difference between publicity and public relations and how both apply to the film business was discussed Thursday (18) by Maurice Bergman, director of public relations for Universal International, before the Ass'n of Mo- ,_^ ^~^^^— t'on Picture Advertis- '. '* K^K^m ers advertising class. Other speakers were Arthur De Bra. director of the community service department of the Motion Picture Ass'n. and Gordon Maurice Bergman White, director of the advertising code administration of the MPAA. "Publicity." Bergman said, "either sensibly or inordinately, attempts to excite the public to an idea which will either sell something or somebody. "Public relations, on the other hand, attempts to create an impression reflecting the philosophy and belief of the particular enterpri.se or individual. "Our industry has the distinction of being the only one that gave away its merchandise during World War II. There was very little publicity about this, but there was a great deal of public relations." Bergman said he thought this industry should conduct organized campaigns when it is embarrassed by agitators in Congress or becomes the target of pressure groups, because there are more pressure groups with "pet peeves" than ever before. One of the major public relations problems, he .said, "occurs when we try to reconcile the desire to the glamorous with the effort to be conventional and typical of American business. "In other words, in publicizing the thing that interests people in the movies we must, at the same time, try to neutralize this with the actual facts that we are a solid, substantial element of the business community." Steel, Copper, Aluminum Cut for Film Products WASHINGTON — Considerably le.ss steel, copper and aluminum will be available for manufacture of motion picture and photographic products during the second quarter of 1953 than has been allotted for use by these manufacturers in the first. The National Production Authority on Thursday il8) announced that makers of products to be used in the industry will be cut to 3,029 tons of steel, 820,000 pounds of copper and 1.106,000 pounds of aluminum in the second quarter. During the first quarter, NPA alloted for these purposes 5.202 tons of steel, 1,276,000 pounds of copper aluminum. and 3,101,000 pounds of R. Brooks Directs "Canopus Story' Richard Brooks has been assigned to direct ihi- "U.S.S. Canopus Story" for Metro. It is hiisod on the exploits of the navy's submarine branch during World War II. Counter Drive Is Planned To Surprise French Tax NEW YORK—Foreign managers of the major companies made their first move Monday (15) to combat the surprise move of the French government in extending its turnover tax on unremitted earnings. After a long discussion, with Eric Johnston, president of the Motion Picture Export Ass'n, presiding, it was decided to employ a tax consultant in Paris to draw up a counter proposal. The consultant will be selected by company representatives in Paris. The decision of the French government, announced the previous week, followed on the heels of a new Pranco-U.S. film pact and was a disappointment. It was a source of concern here because it made the tax retroactive for several years and would probably cost the majors several million dollars. A protest is being filed with the State Department. Speaking on Japan, Johnston told the foreign managers that Richard T. McDonnell, MPEA representative there, had been hampered by a change in government in his assignment to obtain remittance on frozen earnings. McDonnell has been in Tokyo for a much longer time than was originally expected. No date has been set for his return. Irving Maas, MPEA representative, was scheduled to return from the Far East by the end of the week. He has been working on a new import license agreement with the Japanese and studying business conditions and restrictions in neighboring countries. New TV Merger Provides Full Program Service NEW YORK—Something new has been introduced to the television production field a company designed to furnish distribution, production and financing. The organization results from a merger of Gross-Krasne Productions, Inc., and Studio Films. Inc., with United Television Programs, Inc. Wilson M. Tuttle, who resigned recently as vice-president in charge of radio and television for Ruthrauff & Ryan, is the president. Gerald King is board chairman and Milton Blink is executive vice-president. The latter two were co-founders of United Television in 1950. Ben Frye is vice-president in charge of sales. Gordon to Take on Foreign Films From Regent List NEW YORK—Gordon Films, Inc., headed by Richard Gordon, which has been handling distribution of British-made pictures for theatre and television use in this country, has closed a deal for adding foreign language films to its list. The agreement is with Regent Film Distributors, Ltd., of Great Britain, distributors of non-English language films. Regent operates on a large scale with a west end house. New Gallery, as its showcase. Gordon will not handle the distribution, but will make individual deals on each picture for the American rights. U-I Lines Up Drive In 38 Countries NEW YORK— Universal-International will start an 18-week sales competition in 38 countries December 28 to mark the completion of 33 years of service by Al Daff, executive vice-president of Universal Pictures and president of its foreign subsidiary, Universal International Films. Three trips to New York or any other city chosen by the winners will be awarded to managers in the Latin American, Par Eastern and European divisions. All staff members in the winning country will receive three weeks' salary. Other prizes are two weeks' salary to I U-I managers and staff members in second! place territory and one week's salary in the. third, fourth and fifth ranking territories.' The winning divisional supervisor will receive a silver trophy. Ben Cohn, a foreign department executive, will be captain of the drive. Territories taking part include: Argentina, Australia, Belgium. Brazil. Burma, Chile, Columbia, Cuba, Denmark, Ecuador, Egypt, Formosa, France, Germany, Great Britain, Greece, Holland,i Hong Kong, India. Indonesia, Isreal, Italy;, Japan, Mexico, Norway, Pakistan, Panama,] Peru, Philippines, P>uerto Rico, Siam, Singapore, Spain, Sweden, Switzerland, Trinidad, Uruguay and Venezuela. Daff joined the company in March 1920 as a booker and salesman in Australia. Five Actor Unions Again Discussing Merger Plan NEW YORK—A merger of aU five actorJ unions under the head of the parent organiza-J tion, Associated Actors and Artists of Amen ica, is again being discussed by representative and is a possibility for late in 1953, accordi] to an official of Actors Equity, one of the five unions. The others are: American FedH eration of Radio Artists, Television AuthorityJ Screen Actors Guild and Screen Extras Guild.! Although the two screen unions recently! refused to join in a proposed five-branch mer-: ger, they would be wiUing to accept a "re-i vi.sed" amalgamation. The merger would give performers a single union card and a singU set of dues, regardless of the number of the-i atrical fields in which they were active. In the projectionists' union field, officia of the Motion Picture Machine Operators,^ lATSE, Local 306, ai-e considering increase demands for members handling large-screenj telecasts, but only if further Metropolita Opera broadcasts are .scheduled, according a Local 306 official. The Guild Theatre, Nevi York City, charged a $7.20 top for the recentj "Carm.en" telecast. Skouras Speaks in London On Far East Market LONDON—Opportunities for :i "fabulous" market for American and British pictures inl Japan and a rapidly expanding market lll| Indonesia and India were outhned by Spyro P. Skouras, president of 20th Century-Fox.l to executives of the J. Arthur Rank Organization at a luncheon given by the Circuits! Management Ass'n December 18. "Theatre television is the greatest hope inl] the domestic market and will increase then atre receipts to three times what theatresfj have done since the end of World War n,'l( Skouras predicted. ken IS amiia. F«f Sai!. irtlicrel: 'aaiif,. ' Wues, ^ teEen *str Fie-, BOXOFFICE :: December 20, 196S( flOTFlcj
ke ffl*-': I ; Meantime ' llolliiuood ati;;. MEWS AND VIEWS OF THE PRODUCTION CKNTER Office— Suite ::. llolluiiood Blvd.: Ivan Spear. Wrstrrn Mtinuoeri ^Major TV Nets Join in Appeal to NLRB toent (K; Tentafi; . Aiistijh ,Jor 'mosa, te 5reece, Hi 'A Isteal :,! CO, San iliEd, uMarcMai LllSI :ers, ii a live 1, parent oise: Artists ol ,t lynpresei;::" Jlnematographers. n 1)5J, «Kuity, one c: itoerica:' alsionABti: ieiEstKG. imiOBs rfs five' to a lerserwoiil'- aid and I joimiberc';'.; were actiii m oa ecretary-treasurer. field, • • • Opffi" cliiiie ideriig iB»i Sulld's ling laife-s to Metroji: jed,ac«irfc lildWatif^ jpfortiieliondot or such by Hollywood is *- for a Hitishpifis jidins iiilineiili!' CenW (th iiirRai*'^' Cr' the 1 ty (ill. t? , greatest rilincrei*' what i^ es HOLLYWOOD—Joining the Screen Writers uUd in its jurisdictional dispute with the levlsion Writers of America, the three TV networks—NBC, ABC and CBS— ,ve a,sked the National Labor Relations rd to dismiss a TWA request for certification as bargaining agent for scriveners emiloyed on video network shows. Norman Greer, NLRB representative, ruled, lowever. that the motion to dismiss must be icted upon by the labor board as a whole, rhe networks were joined in the petition by he SWG and the Authors League of America, rhlch contend that a contract between the letworks and TV writers already exists. the SWG named committee ^ ;hairmen to work with its new slate of offiheaded by President Richard Breen. Retiring after 40 years behind the cameras, ^thur Miller was given a testimonial dinner ilonday (15) by the American Society of Miller's first photographic issignment was "The Perils of Pauline." Industry and labor trustees of the health md welfare plan recently adopted have ap- Minted Ted Ellsworth, business agent of ATSE costumers Local 705 as permanent adnlnlstrator. Roy M. Brewer, lATSE studio epresentative, was named chairman for 953; Marvin Faris, executive secretary of the Society of Independent Motion Picture Prolucers, will serve as secretary-treasurer, and v. K. Craig, MGM executive, as assistant As the keynote speaker at the Publicists annual Panhandle dinner, subjecting ress representatives to a thorough ribbing, •roducer Samuel Goldwyn made a plea for ;ood public relations based on "honesty, inegrity and decency," and declared the need as great as that for nod pictures. Goldwyn was introduced by Mgar Bergen and Charlie McCarthy, and ther speakers included Dan Thomas, PG iresident: Fred S. Meyer of 20th Century- "ox, William Goetz of Universal-International ad Charles Boren of the Ass'n of Motion Icture Producers. o Build Planing Mill HOLLYWOOD—Bids are being sought by Lllled Artists for the construction of a $25,000, ound-proof planing mill which will be built arly next year on the AA lot on the site now ccupied by the studio's lumber yard. The lUllding will be erected under the supervision I Eugene Arnstein, studio manager. Willson M. Tuttle Heads Consolidate TV Setup HOLLYWOOD Con-solldatlon of United Television Programs, Inc., with Gro.s3-Krasne Productions and Studio Films. Inc.. ha.s been effected, with Willson M. Tuttle b.s the new president of UTP and Gerald King as chairman of the board. The reorganized firm Is being expanded to Include production and financing as well as video distribution, and will headquarter at the California studios, recently purchased by Gross-Krasne. The latter will supervise UTP production. • • • Acquisition of TV and other rights to 16 British-made features never before shown on video has been di-sclased by Sid Pink Associates, which will distribute them on a market-by-market basis in the U.S. Players in the films Include Margaret Lockwood, Edmund Gwenn, Neil Hamilton. Patricia Roc and Ben Lyon. • • • With Alan Dinehart producing and Edward Bernds directing, filming has been launched on a new TV film .series starring Alan Young, with Dawn Addams as his leading lady. The half-hour subjects are being made under supervision of William and Edward Nassour for CBS release. Musicians Local Renames Its Incumbent Officers HOLLYWOOD—Incumbent officers headed by President John te Groen were re-elected by American Federation of Musicians Local 47. which also voted in favor of a merger with Local 767. comprised entirely of Negro tunesters. Approval of the merger measure was complicated inasmuch as Local 767 recent balloted against such a proposal. In addition to te Groen. Phil Fischer was returned to the vice-presidency and Bob Hennon was re-elected financial secretary. Opposing te Groen for the top spot was Al Marlneau. Para. Parleys in LA LOS ANGELES—As a followup to the recent huddles conducted here by A. W. Schwalberg. Paramount Film Distributing president, and E. K. O'Shea and Jerry Plckman. vice-presidents. Individual sessions with divisional branch managers were conducted by George A. Smith, western division chief. Smith conferred here with Frank Rlcketts. Denver manager: Wayne Thlrlot. Portland; Henry Hausteln. Seattle; H. Neal East. San Francisco; Frank Smith. Salt Lake City, and Al Taylor. Los Angeles, concerning new regional merchandising and promotion plans. 'Anderson' Premiere On Christmas Day HOLLYWOOD—To borrow an expre».ilon from his own apocryphal lexicon. Producer Samuel Goldwyn has Included hLi "Hans Christian Andersen" out of Its once-!>chedulcd Friday i26> Pacific coast premiere and, ln.stead. will open the Technicolor production, being distributed by RKO. on Christmas day. The change In plans came aiter Goldwyn learned that 1.500 requests for premiere .seats had been received, more than the Beverly Theatre will accommodate Hence the Danny Kaye starrer Instead will begin its regular prerelease run at the showcaM without benefit of klleg lights or other premiere trappings. • • • Allied Artists' "Hiawatha" was given Its midwestern premiere Wednesday (17) at the State Theatre In MlnneapolLs. .sparked by appearances by Yvette Dugay. who stars with Vincent Edwards In the Walter Mlrlsch production. Arch Oboler's three-dimensional "Bwana Devil." currently day-dating at the Downtown and Hollywood Paramounts here, opened Tuesday (16i at the St. Francis Theatre In San Francisco, following which It Is set to begin an engagement Tuesday (23) at the Madison In Detroit. • • • A New Year's eve world premiere at the Capitol Theatre in Washington has been arranged for Metro's "Above and Beyond." the story of Col. Paul Tibbetts. who dropped the first atom bomb on Hiroshima. The picture, starring Robert Taylor, was produced, written and directed by Norman Panama and Melvln Frank. • • • The British Trl-Opticon three-dimension process will be given its U.S. premiere on Christmas day at the Telenews Theatre In Chicago under the auspices of Sol Lesser, who US roadshowlng five short subjects as a package. Near Charities Goal HOLLYWOOD—Only slightly more than $80,000 remains to be solicited to put the Permanent Charities committee's 1953 fundraising campaign over the top. Dore Schary, MGM production chief and drive chairman, reported that to date 18.864 subscriptions for a total of $1,142,262 have been received. The goal is $1,225,000. Schary said solicitations will continue until every potential donor has been contacted. lOXOFTICE December 20, 1952 51
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launch Feldmon annivertary drive. L
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COSMOUUUN Co\umn'»st Syn dicaêd H
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MOTION PICTURES! ^ ^f T PRODUCTION
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(OSli I Otnctt: ; Ita : 282 ; TTie
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! without 1 As Hollywood . . Genera
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20th Century-Fox has invested n 00,
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Sensation Of The Industry! Ernest H
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ecause world acclaimed best-sellers
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I I theatre I $33 MILLION IN DAMAGE
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PARAMOUNT "^m SALUTES fill Burt Lan
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PARAMOUNT SALUTES Shirley Booth as
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Page 25 and 26: PARAMOUNT SALUTES Hal Wallis j| pro
Page 27 and 28: , //' WITH ALL POSSIBLE PRIDE Param
Page 29 and 30: ' Universal Chiefs Lay Plans for Ch
Page 31 and 32: k HERO! Ot 4 Great American Adventu
Page 33 and 34: Orric€ or tft PacsiOfor Dear San:
Page 35 and 36: BOXOFFICE BAROMETER Thit chort rcco
Page 37 and 38: ' fully Now '. readers velopments,
Page 39 and 40: ' added *&- J Q Larry Levy Hits Har
Page 41 and 42: A Stction of December 20. 1952 wt T
Page 43 and 44: L Kansas Dkckmiikk 20. |«)S2 The M
Page 45 and 46: êss ilinies lo p on 19s piijui M w
Page 47 and 48: lU THE 'FEATURE-VALUr SHORT PRODUCT
Page 49 and 50: JUNIOR IS SO *'-'"* - M' «^, • ]
Page 51 and 52: I I ' ( liaiiffiiHDiiiiiJUUffliuiiH
Page 53 and 54: I from |^^^9 BEST IN THE BUSINESSj^
Page 55 and 56: I k lb ler sens u ptn • Frenttir,
Page 57 and 58: *»tu iiilli Slices 1 Sen t; f ages
Page 59 and 60: 's ; lolMmj I j • : December 1 ki
Page 61 and 62: ' I Two »n»il|i s "Fiiii atllel l
Page 63 and 64: NATIONAL PRE-SELLING GUIDE A report
Page 65 and 66: ' NATIONAL PRE-SELLING GUIDE WARNER
Page 67 and 68: «leli»,; 1 n& 'fe, aitivl i'll'Sl
Page 69 and 70: \i% THE SPUT-APCRTURe TEST — THE
Page 71 and 72: ' i . . Moe . . Oscar . . Ike . . M
Page 73: irideoij,. ^ i Harts A: Sj is »;*:
Page 77 and 78: ' ' ' DENVER—The ours lOtSlayii;,
Page 79 and 80: e^' is to? ^' ol Motioi) i icipatio
Page 81 and 82: I lax «1. Cil. t« inn to link; pe
Page 83 and 84: , i . . Fletcher . . The ' iroiD Sc
Page 85 and 86: \l\ THE SPUT-APEKTURE TEST — THE
Page 87 and 88: lO [Malco and Instates ;ttp i...- b
Page 89 and 90: \fi THE SPUr-APERTURE TEST —THE M
Page 91 and 92: i I Bruce . . Leland . Nell from .
Page 93 and 94: ; i ""let, CI ^ K.Roitii(; Hilton.
Page 95 and 96: . national I I nell. ! Griffith. I
Page 97 and 98: TtViiKi llcrrv i1iri.sliiiii?j 8 pa
Page 99 and 100: hi DALLAS iisitit'.'] to w;. m ttli
Page 101 and 102: I LUBBOCK. , SEASON i.^1 h t Llns T
Page 103 and 104: I ?i I n on ti: %1* '»!' nesii: %t
Page 105 and 106: of "more IK 1 iissioiis,S.D5 isiist
Page 107 and 108: il i iveries I . . Clem iim.-.î.i
Page 109 and 110: i Mrs. 'Ptii l-poif;;; ' here fc il
Page 111 and 112: ! hlttee, fHenry Greenberger J I ge
Page 113 and 114: \f% THE SPLIT-APERTURE TEST — THE
Page 115 and 116: li 1 m* I SPRINGFIELD, *r *Ct i Slo
Page 117 and 118: »Mk, ' High d(JS I """politj,. *,
Page 119 and 120: 1 I ', ! unit ' BOSTON— I I ment
Page 121 and 122: m THE SPUr-APBRTURE TEST —THE MOS
Page 123 and 124: i 7' I the leatre.ir, itanopf-,,, i
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I . Mabel k Add 30 Members MONTREAL
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I [ Arthur i Calhern. tng flMficE(I
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Mu^tttpnUym onolyilt ot lay and tra
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+ Very Good; • Good; ~ Foir; - Po
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Kim 206 REPUBLIC * ii Wallir, . g .
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I 5-29-52 rll Mfel>"*< lliXO By com
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)pinions on Current Productions; Ex
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. aUcago ' ;ikail.ibic > Imnrarice
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Uxt rMton liclunt Jfuiuul 7 Jon. 1
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n THIS IS BOX-OFFICE! It happens on
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;! L Premiere, fox beverly. l. a. ^
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' . B - .-**-- m^ •*'m.3^*0m'^ma^
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. . competitive ^ it ^.|| REVIVE HO
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THE YEAR OF PARAMOUNT'S NEW CONCEPT
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),Mille's "The Cireatest Show On fh
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)ie to the screen widely publicised
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[(vvmanship meet the challenge of (
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Newsreel Is Missed When You Drop It
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1 ,-*' INEW-YEAR-RIGHT TIP I le fac
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^J and 11 fan •^(i^-r. _ ^ hi WHE
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12 FIRST QUARTER RELEASES REACH A H
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7tm}un€€4 FEEL THERE IS NO FINE
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. ceive 1 ; ulwill ' r.tribution %h
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; . : -.t^ w>th HUGH O'BRIAN CAROLE
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The story of a flame named Ruby ...
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•"^y^m \dh\h V^)j fei^dwii^-iiiLi
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'P^VtRAg-p BOXOFFICE BAROMETER Thu
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1 CHESTER FRIEDMAN i^lHL EDITOR HUG
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Merchant and Paper Give Theatre Co-
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Stencils on Sidewalk With Bread Cru
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Navari Bros. Suit Placed On Februar
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. . Ben . . Minor . . Jack Communio
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1 Basil . . Theatres; Clayton Eastm
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, premier . . Division [PHILADELPHI
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! Alaska—Cindy p EWS AND VIEWS OF
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, ... . Francis . . was Invasion' S
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in Parties for Needy Given in St. L
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. . Tony . . The MPTO Grievance Uni
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. . The . . . . The Theatregoers IJ
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inancing of Drive-ins Basy in Minne
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NTS Staffs From Seven Branches Conf
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[ ' HART BEATS IN By HARRY HART TAM
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. . . . Forty-five MEMPHIS Ti;Nr ::
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I iBd I I HERALDS I TELEPHONE . . H
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I I DALLAS—Members . Movietime MA
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î Big D Manager Plays Santa to Chi
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, tof^lcate I Ray . . Louis . . The
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'' I embarrassed >ublic Relations V
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I tig Campaigns Help pombal Xmas Sl
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. . . Eddie . . RKO's . . W. Ir. ii
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Rot. «.t Dillon Krepps Buys 'Siars
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. . Marjie . . . Lester Cattle Town
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. . Shirley . . Miss . . The " lii
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. . Although 'Battle Zone' Is Best
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j QUEBEC—If . . R. isiiQuebec Lea
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. . . John . . Two . . K. . . Notio
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fc__ I Iiold!> I 01(OfflCEfi)rJDi1J
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Para " ' VP •rpr«tlv« onalytit
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. Rep WB "isi pH Very Good; + Good;
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I Mias. C. I^RAMOUNT laf Boora (101
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' (10) 6 . 5-23-52 I li„t ml' ,.C
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.:j ' )pinions on Current Productio
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CO: IDs mlinj OiO- Mdes JWi Mod, ll
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