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NATIONAL PRE-SELLING GUIDE
A report on n«w films for which nofionol preiBllinj
\ft I "y»
'«»^ ^"""^ i^fci M^kkkiiv^i >i\/ll^b compoigns have been developed. Listed with eoch picturt
'"^' ''^''"^
l'K(;i.\L: "A Day Willi ihr KHI." iworcplrr in Irrhnirolor, rr-
Ira-trd late last wawm anil -ilill liiuikinK 'or 1'>.'>2S3.
I'KfiMoTiON Tips: Sames of Louis DeHochrmonl. Hradrr's Digest,
huie good marquee value. Available for me is a rommendatory teller
jrorn J. Edgar Hooter, till chief. Speiittl VixlA) lobhy display
from \alional Screen has been used ellectivtiy in numerous instances.
Contact nearb\ FHI offices, use mailings to police departmenli.
I'I'A CARTOONS: Twelve in Technicolor. hVatiiring the Gerald McBoing
lining sequel, "Gerald's .Sympliony," "Madrlinr," lia«ed on liemelman'ii
cliiMrrn's book classic, and six \lr. Mucoo.
Pkomotion Tips: McBoing floing .Academy Auard will aid in newspaper
and theatre advertising lor the sequel, tvhich is getting good
national publicity breaks nou-. There is a new comic book and a
hard cover book for local merchant tie-ins: check United Productions
11/ Ameirca. 670 Filth Ave., Meic York City, for book publi.thers
ii'id lie-in information. Simon and Schuster. Slew York City, are
iniblishers of "Madeline" : their field staff is extensive and has
uorked closely with theatres in lie-in campaigns, and will also
work with book stores, newsstands, ('heck publisher for name nl
nearest representative to aid tie-ins.
1 HKEE STOOGES COMEDIES: Eight two-reelers.
ALLSTAR COMEDIES: Six iwo-reelers, with favorites Andy Clyde.
Wally Vernon and Eddie Quillan among others.
\M.V1AL C.WALCADE: New series of eight one-reelers. «ith narration
liy
radio-TV comedy star Morey Amsterdam.
WORLD OF SPORTS: Twe!v.- one-reelers, narration l>y Bill Stern.
CANDID. MICROSCOPE: Standby, in fifth year. Six onereolers. starring
Allen FunI, Series has gnnd niarquee value.
SCREFJV SNAPSHOTS: Now in its ,32nd year as the oldest series of
shorts going, has 12 one-reeiers headed by "Hollywood Fun Festival,"
with Dean Martin and Jerry Lewis.
Promotion Tips: Use newspaper ad tine and lobby and front with
the Martin-Lewis names, which will dratc. One-sheet, ad mat, 40x60
and stills available National Screen on this one.
ASSORTED AND COMEDY FAVORITES: Twelve two-reelers, reprints,
featuring Hugh Herbert. \ era Vague, Busier Keaton. I*on Errol. Tom
Kennedy, L'na .Merkel and Billy Gilbert.
COLOR F.WORITES: Fifteen one-reel Technicolor cartoons, reprints,
iii'luding the old hit, "The Fox and the Crow."
THRILI^ OF MUSIC: Eight reprints, featuring popular bandsmen Jerry
Viald. Ray McKinley and Ray Anthony.
TOPN'OTCH SERIES: Eight one-reelers on various topics.
SERIAI.."s: "Son of Geronimo" now being booked: "The Secret Code"
stars Paul Kelly in a rerelease: "Planet Men" is science-fiction in tradition
of "Superman": "Captain Video" presents same science-fiction slant.
iviih TV and radio tie-ins available locally; "Tlie Great .Vdventures of
Captain Kidd" is a swashbuckler now in production.
TECHNICOLOR (:\RT(M).NS: .Si,|rrn, ineluding prize »innin( Tom
nd Jerry.
•
Tie-in Tim: Licensed Tom and Jerry produris via MCM C.aitix.'
\ovellies division, do Max Weinhf 1 ' t
New York City. Now licensing i
tribution. Tom and Jerry records a ,,...,,,., ,„.
for theatre giveaway and prizes, merchant lie-ins. Alto piriure, pair.'
and story books, soft goods items like scarves and sockt.
(iOI.D MEDAL CARTOONS: Six rrprinl., in Technicolor.
Fir/I'ATRICK TRAVEL TALKS: Fjght. in Terhnicolor.
Promotion Tips: These are oldest and best known of travel short
Fitzpatrick name has some value. Use the accessories.
NEWS OF THE D.\Y: One hundred, four isnuea,
twice weekly, an ueinK .hot, not yet titled. Oirrl
brinrh managers.
PARAMOUNT
MUSICAL PARADE FEATURETTES: In color, six iwo-reelen.. Com
pany reports increasing success with these subjects, especially in drive-ins.
GRANTI \ND RIfE SPORTI IGHTS; Twelve one-reelers. bUrk and
white.
Promotion Tips: As the best-known of the sportsreels. these hai<
some marquee values with the Grantland Rice name. Tie-ins al\'
possible local newspapers which carry the daily Rice column.
POPEYE CARTOONS: Eight, in color. Continuation of the popular
character.
Promotion Tips: Tie in to newspaper carrying the daily and Sundae
strip, for newspaper promotion stories in return for lobby or fron
credits.
POPEYE CHAMPIONS: Four, in color. Reissues of the best of the
past ones.
C.-\.SPER C.\RTOONS: .Six, in color. This character. comp.iraii\>-l\ n