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SEASON'S GREETINGS<br />
From<br />
MORRIS BORGOS<br />
Times Theatre Guide<br />
Mirror Theatre Guide<br />
1977 S. Vermont—Republic 0224<br />
LOS ANGELES<br />
Filmrow Representative<br />
BoxorncE<br />
I<br />
Poll shows Old Movies Ebbing on TVi OS<br />
HOLLYWOOD—Regarded in TV circles as<br />
an authoritative determination of the likes<br />
and dislike of video viewers in Los Angeles,<br />
San Francisco and Salt Lake City, Woodbury<br />
college has made public the eighth in its<br />
series of "Tele-Census" surveys, highlights of<br />
which include:<br />
1. Old movies on TV are slipping.<br />
2. Milton Berle has slipped.<br />
3. Even wrestling is losing its popularity.<br />
4. Everyone loves "I Love Lucy."<br />
5. The public continues to endorse some<br />
form of home subscription television, but<br />
turns thumbs down on theatre telecasts.<br />
6. Nearly half of the TV owners who<br />
have had sets for more than three years<br />
indicate they are watching video less<br />
than during the first months of ownership.<br />
Favorite TV programs, in order, are "I Love<br />
Lucy," sports events, "The Show- of Shows,<br />
"Groucho Marx," "Comedy Hour," movies ani<br />
Red Skelton.<br />
Pollees in the Los Angeles area rejected, b'<br />
73.7 per cent, the idea of paying SI at a thea<br />
tre to view a televised sports event: 71 pe<br />
cent were against such televising of majo<br />
football: 64.2 said they would not patroniz:<br />
top variety shows so presented. In San Fran<br />
Cisco and Salt Lake City the percentage<br />
varied but closely paralleled those recordefor<br />
Los Angeles.<br />
On the other hand, considerably better tha<br />
50 per cent of TV owners polled indicate<br />
they would pay $1 per program to see majc<br />
sports events and first quality movies on the.j<br />
home receivers.<br />
The "Tele-Census." representing the out<br />
come of contacts with more than 30,000 tele<br />
vision owners, is conducted under supei<br />
vision of Woodbury's Pi-of. Hal Evry.<br />
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Holiday Greetings<br />
From<br />
B. F. SHEARER COMPANY<br />
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THEATRE POSTER SERVICE<br />
LOUIS KUDE<br />
1914 S. Vermont Los Angeles<br />
RO 1145<br />
Complete Theatre Equipment<br />
1660 Cordova Street Los Angeles 7, Calif.<br />
Telephone Republic 0306<br />
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