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Draperies 'Enlarge Narrow Stage<br />
Discrimination Urged<br />
In Film and TV Viewing<br />
From Mideast Edition<br />
CLEVELAND — "Motion pictures and TV<br />
can live amicably together if you will use discrimination<br />
and moderation in the selection<br />
of your entertainment," Mrs. Grace Thomas,<br />
member of the leading cinema organization of<br />
the state, told the members of the Glenville<br />
Businessmen's club at a testimonial luncheon<br />
given last Tuesday honoring Julius Lamm, for<br />
22 years manager of Warners' Uptown Theatre,<br />
which currently is celebrating its 25th<br />
anniversary.<br />
Mrs. Thomas, a leader in a promotion crusade<br />
to get the men away from the TV fights<br />
and renew their interest in motion pictures<br />
emphasized three important assets that motion<br />
pictures have and that the TV does not<br />
have. There are (1) color, an increasing factor<br />
in the success of any picture; (2) continuity<br />
of entertainment without interruption<br />
by commercial announcements, and (3) the<br />
advantage of a wide screen over the relatively<br />
small TV screen with its limited scope of<br />
presentation.<br />
"Th«re is a place today for both TV and the<br />
movies," Mrs. Thomas pointed out, "but<br />
neither should be enjoyed to the exclusion of<br />
the other. Don't become indiscriminate in<br />
your TV programs. Select them just as you<br />
pick and choose the movies you want to see.<br />
In that way you will<br />
preserve both media of<br />
entertainment."<br />
Mrs. Thomas pointed out that the theatre<br />
manager's problem today is to win back the<br />
more mature audience. "Young people will<br />
always go to the movies," she said, "but the<br />
mature adults have taken to their slippers<br />
and rocking chairs. It is to these people that<br />
we, who want the movies to grow and improve.<br />
FOR FAST THEATRE SALES<br />
Write or Phone<br />
Irv Bowron, Soles Mgr.<br />
SCHWARY REALTY CO.<br />
Phon«: LI 655S<br />
10700 N. E. Sandy Blvd., Portlond, Oregon<br />
The problem of<br />
enlarging the width<br />
of a narrow stage<br />
was presented to theatre<br />
designer<br />
Santocono by Vann<br />
& Byard, owner of<br />
the Garberville<br />
(Calif.) Theatre. The<br />
problem was solved<br />
expertly in the following<br />
fashion. The<br />
wing walls of the<br />
stage have been<br />
completely draped<br />
with gold crush plush<br />
with 75 per cent<br />
fullness with deep<br />
magenta-shaped<br />
overdrape with a 50<br />
per cent fullness.<br />
This has a tendency<br />
to carry stage area<br />
to 5>ld_' wall.<br />
are appealing today. These people comprise<br />
what the movie men call the lost audience.<br />
"Speaking for the women who are vitally interested<br />
in the movies, I believe that, with<br />
big pictures available and more coming up,<br />
we can establish an entente cordiale between<br />
TV and motion pictures by repeatedly stressing<br />
the use of moderation and discrimination.<br />
It will take proper promotion by the theatres<br />
and sincere effort by members of our women's<br />
organizations."<br />
Lamm came here from Chicago on Sept. 1,<br />
1930, to take over as manager of the Uptown.<br />
During the previous years of the theatre's<br />
existence it had 18 managers. It now looks as<br />
if Lamm has a steady job.<br />
The highlights of the 22 years he has managed<br />
the theatre, he said, was its cooperation<br />
with the Glenville Businessmen's club to aid<br />
the needy during the depression years.<br />
"What stands out most clearly," Lamm said,<br />
"was a stage show we put on, with all receipts<br />
turned over to this club. The money was used<br />
to buy food for the neighborhood needy. The<br />
Glenville fire department delivered food baskets,<br />
purchased by the club from the funds<br />
received by our benefit show."<br />
Weekend Operation for Broadway<br />
LEWISTOWN, MONT. — Don Campbell,<br />
manager of the Broadway and Judith theatres,<br />
recently announced that he will begin a<br />
new weekend operating policy for the Broadway.<br />
The house will feature only western<br />
movies on Saturdays and Sundays. Campbell<br />
said the theatre may be opened seven days<br />
a<br />
week later this winter.<br />
Open Remodeled Falls Theatre<br />
IDAHO PALLS, IDA.—The new Falls Theatre<br />
here has been reopened at a cost of about<br />
$30,000, according to manager Eugene Pratt.<br />
The extensively remodeled house took the<br />
place of the former Rex Theatre at the same<br />
location. New curtains, drapes, seats, lounges<br />
and carpeting were included in the Falls.<br />
Your hospitol Is expanding its research and TB<br />
cducation-for-prcvention program, ever seeking<br />
ways to conquer tuberculosis . . WILL ROGERS<br />
MEMORIAL HOSPITAL.<br />
Interest in New Equipment<br />
Is High, Dealers Report<br />
From Mideast Edition<br />
CLEVELAND — Frank Masek. National<br />
Theatre Supply manager, and Bill Stahl,<br />
salesman, returned from the AUied-TESMA-<br />
TEDA convention in Chicago convinced that<br />
the industry clouds have lifted and that<br />
theatre owners are beginning to look into<br />
the future with optimism and confidence that<br />
they will continue to be in business for a<br />
long time to come.<br />
"We base this conclusion," both Masek<br />
and Stahl said," on the great interest in all<br />
types of new theatre equipment shown at<br />
the convention. The interest was not just<br />
curiosity to be informed of what is on the<br />
market. Many of the inquirers are live projects.<br />
Theatre owners stopped to ask about<br />
prices, deliveries and so forth, and many requested<br />
salesmen to come see them.<br />
"This is quite a change from what hap- r<br />
pened at previous recent conventions," they<br />
|<br />
continued. "Then, the theatre owners walked<br />
through the equipment exhibition space without<br />
even hesitating. And those who did stop<br />
to look said they hadn't any money for replacements,<br />
renovating or remodeling. But it<br />
was altogether different last week. The<br />
interest was widespread. It included theatre<br />
equipment, decorating faciUties, concession I<br />
stand and almost everything used in the<br />
operation of indoor and outdoor theatres.<br />
We came away feeling that the theatre<br />
owners have turned the corner of pessimism<br />
and are now prepared to go forward to bring i<br />
their houses up to topnotch standards."<br />
Ahead With 250-Car Ozoner<br />
DAYTON, WASH.—Lowell Spiess, manager<br />
of the Liberty Theatre, has announced plans<br />
for a new drive-in to be built one mile west<br />
of here. The outdoorer, which will cover a:<br />
five-acre tract of land, will accommodate]<br />
250 cars. The ozoner is expected to be ready<br />
for an opening in the spring.<br />
GRANDCHILD IN FILM—Charles F.<br />
Powers sr., manager for 20th-Fox at<br />
Portland, is being shown a sequence in a<br />
print of "Bloodhounds of Broadway" by<br />
Mrs. Doana Marcus, 'iOth-Fox film inspector,<br />
whose granddaughter Sharon<br />
Bird, appears as Little Klida, a Georgia<br />
hillbilly pal of Mitzi Gaynor.<br />
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70 BOXOFFICE :: December 13, 195
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