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Christma? CHRISTMAS SEALS HELP MAKE TB CURES POSSIBLE istmas Greetings r USA Christmas © stmas Greetings USA Christmas Gr/ ^^^ ^^^ ^^^^^^ ^j These "unknowits must _ losing their ov,n health. ^tection controUed-by mote c^ t X - • tional, and research ^^"^^^^J^^Z of the activities encouraged and suppo ' ^^ ^^^ ,, ,out . s Greetings USA Christmas Seal dollars. ^^^^^^ ^ —"''Ttrtdnmlound. SO, continue ;t—i;ra:isttuhercu,osts. send tn,our contribution today. Christmas Greet! BUY CHRISTMAS SEMS s Greetings USA Because of the Importance of this message, space contributed by BOXOFFICE 94 BOXOFFICE :; December 13,
: Shreveport ' I [ Floyd I downtown I the ' The ' having I Municipal ; a . The ' FORDYCE. I TAMPA-Mose ' I $100,000 Fire Strikes Saenger SHREVEPORT—Shreveporfs Saennor T\\vatre, built In 1911 and one of the city's oldest motion picture houses, was vlrtuiiUy dctroycd by fire In which three firemen were Injured Friday (5). AccordUiB to Fire Chief Kcndrlck, the fire was the blgKCst blaze In ten years or more and loss wa.s estimated In the neighborhood of $100,000. fire was dl.scovered at 11:40 p. m. Thursday. Many of the firemen were In civilian clothes and were officially off duty, left the annual Firemen's ball In the auditorium to Join In combattlnK the flames. Cecil Parker, projectionist, and porter were still in the theatre at the time the fire broke out. The theatre's last show- |ing of the evening had ended about 30 mlniutes earlier and the last of its patrons had left. blaze was believed to have originated in an air conditioning unit and appeared at Ifirst to be confined between the ceiling and roof of the theatre. The Saenger was for many years the major theatre of Shreveport. It was owned by the late Julian and Abe Saenger and was managed by E. V. Richards. The theatre was built in 1911 and several years ago underwent extensive improvements. It was one of a chain of Paramount- 3ulf Theatres, Inc. Movietime Corolinas Tour Makes Fine Impression on Exhibitors Fordyce Theatre Bums ARK.—The Dallas Theatre, jnly local theatre owned by the K. Lee Wiliams circuit, was destroyed in a fire which lid damage estimated at $75,000 recently. rheatremen Post Bond On Federal Tax Charge L. Waller jr., Lenoir City, iTenn.. and F. Hugh Thomas Jr., Sarasota, president and secretary-treasurer, respecjlvely, of the Waller & Thomas Amusement ;-o.. have posted bonds in the office of the J.S. marshal after being accused of failing p report nearly $11,000 in admission taxes wr the Trail Drive-In of Sarasota. The government charged the admission 'axes amounted to $10,781.37 and were due rom September 1949 through March 1950. londs were posted to guarantee their apearance at an arraignment to be set in 'ampa before Judge Barker. Jandy Contest for 'Gus' MEMPHIS—The "My Pal Gus" candy con- |!st sponsored by the Memphis Press-Scimijir and inspired by the 20th-Fox film, "My al Gus," which opened Thursday at the loew's Palace, brought literally hundreds of >ndy recipes into the office. Final Judgig of the contest will be this weekend at le Press-Scimitar. Inprove Macclenny Airer IMACCLENNY, FLA—The 90 Drive-In has !en closed for December while a number improvements are being made. The face the screen is being refinished and the ounds will be landscaped. R. E. Totman owner. ibxOFFICE December 13, 1952 CHARLOTTE—Exhibitors in both North and South Carolina are highly pleased with the results obtained from a Movietime tour timed to coincide with the annual convention of the Theatre Owners of North and South Carolina. Those participating were William Lundigan, Rod Cameron, Chill Wills, Sally Man.'field, Alice Kelley and Kathleen Crowley, and Douglas Morrow and Robert Hardy Andrews, screen writers. After a day at the convention, with civic and publicity activities, the eight were divided into two teams, with a tpam for each Father of Blues at Benefit MEMPHIS — William Chri.-,topher Handy. Father of the Blues, was guest of honor at the 14th annual Blues Bowl game staged by the Beale street Elks to provide Christmas baskets for the needy. Handy led massed bands playing "Memphis Blues" and soloed on his golden horn with "St. Louis Blues." both of which he wrote. Both were featured in the motion picture. "The Birth of the Blues." Handy is now 79. Free Show for Needy Benefit GAINESVILLE, FLA —A free show for the benefit of the 1952 Empty Stocking fund drive is offered at the Suburbia Drive-In on the Monday evening preceding Christmas. Admi.ssion will be an article of food to be used for Empty Stocking food baskets for needy families. SE state. They covered 42 towns. TTiere were public appearances, school appearances, newspaper and radio interviews In each town. Everett Olsen was tour director, with Robert Bryant, Robert Satinders and Jimmy Greenleaf assisting. Top photo: Movietime stars interrupted their tour long enough to attend a big football rally at Columbia. Left to right: Sam Suggs, city manager: Miss Mansfield: Duncan Breckenridge, president of university student body, and Lundigan. Bottom photo shows Andrews talking to a crowd at Wilkesboro Wills is wearing hat. Carl Moseley & Associates Open New Tampa Airer T.\.MP.\ — Tam]).! - r.tw JO'.h Century Drive-In has been opened. The theatre has a 65-foot screen and a six-story screen tower built in triangular fashion, which will house several apartments. The grass-covered ramps provide parking space for 500 cars. An auditorium ha-; seating capacity for 300 and an air conditioned snack bar. Here through large plate glass windows patrons may enjoy refreshments and view the picture at the same time. There is provision made outside for an additional 200 walk- in guests. Free pony rides are available on the grounds for children under 12. Two entrances have been provided. The new theatre is owned by Carl Mweley & Associates. Moseley. a Tampa attorney, is president of the company. 99
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DECEMBER

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