TAV IT

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TAV Airports Holding Annual Report 2008
corporate reputatıon
management
Corporate reputation management, whose favorable impacts
on sustainable growth, profitability and market values of
companies have been proven, have gained further prominence
in the recent past. Today, Corporate Communications and
Reputation Management stand out as a very important
competitive factor, and the added plus to the Company’s
reputation plays a major role in increased return on Company
assets.
The primary goal of TAV Airports Holding Corporate
Communications Department is to deliver messages crafted
by the Management to social stakeholders with accurate
content, at the most relevant time and through the most
effective channels, in order to further enhance and maximize
the Company’s corporate reputation. Furthermore, the
Department also aims to increase recognition of national and
international operations of TAV Airports.
make a difference in communication, the Department works
in parallel with TAV Airports’ intellectual expertise and high
performance in operational success. The 2007 Annual Report,
produced with this approach, won the “Silver Award” at the
38th Annual Creativity Awards competition held in Kentucky,
USA in 2008.
Timely access to accurate information inside and outside
the Company, being able to deliver the information, and
managing crises with a pre-determined strategic plan are
very important. The Corporate Communications Department
creates the Strategic Communication Plan in order to
accomplish communication goals. The Department strives to
deliver messages determined according to this plan to social
stakeholders using the best communication tools.
Thanks to its “systematic thinking capability,” the Department
is able to devise and launch creative projects compatible
with the Company’s communication objectives, and identify
the projects that have potential and make them compatible
with company philosophy. Aiming to launch projects that will