ARTA Annual Report 2009 - Auckland Transport

• Visits to the maxx.co.nz interactive journey planning website have seen
a significant increase, with a peak of over 746,267 in March 2009. The
how customers plan
their journey(s), e.g. via
a branded website or a
branded timetable
journey planner has been promoted through a number of channels.
• Opening hours of the Contact Centre were extended this year on both
weekdays and weekends.
Plan
• MAXX is the regional public transport brand for Auckland. This year,
the brand has expanded to produce MAXX News, bringing customers
quarterly updates on improvements to bus, train and ferry services,
travel tips, competitions, contact information and reminders about
discount fares and public consultation on our plans.
• Train timetables have been improved and bus routes simplified,
following customer consultation.
• We have ensured good communications about major infrastructure
works requiring bus relocations and route diversion – on buses,
posters, NZ Herald, suburban media, bus stops, websites and by
having MAXX ambassadors on hand to redirect customers.
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