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A prActicAl guide Benchmarking in european Higher education

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HISTORY OF BENCHMARKING<br />

EFQM – Excellence Model<br />

The European Foundation for Quality Management (EFQM) <strong>in</strong>troduced its<br />

excellence model orig<strong>in</strong>ally as the framework for its European Quality Award<br />

<strong>in</strong> the early 1990s, tak<strong>in</strong>g the U.S. based Malcolm Baldridge Award as its<br />

model. The EFQM model has become quite well-known, and is valued <strong>in</strong><br />

higher <strong>education</strong> especially because it helps map the total organisation,<br />

whereas <strong>in</strong> practice ISO or TQM tools have a tendency to focus on the less<br />

aggregated level of the separate work processes. The excellence model’s<br />

map is divided <strong>in</strong>to n<strong>in</strong>e fields, four ‘enablers’ for quality (leadership, people 4 ,<br />

policy & strategy and partnerships & resources), the process itself and four<br />

fields of ‘results’ (people results, customer results, society results and key<br />

performance results) (see: www.efqm.org). Adaptations to higher <strong>education</strong><br />

have been made to the EFQM model; an early example <strong>in</strong> the Netherlands<br />

was a model for use <strong>in</strong> universities of applied sciences (Expertgroep, 1996).<br />

The map may be used to make an <strong>in</strong>ventory of what is known and which areas of<br />

<strong>in</strong>dicators are miss<strong>in</strong>g <strong>in</strong> an <strong>in</strong>stitution, or where enhancement is needed first.<br />

The aim of mapp<strong>in</strong>g the <strong>in</strong>stitution accord<strong>in</strong>g to the EFQM model is to assess<br />

its progress towards excellence. The Excellence Model does not prescribe a<br />

certa<strong>in</strong> way of organis<strong>in</strong>g or manag<strong>in</strong>g to get to high levels of quality, but may<br />

help to set aims.<br />

Enablers<br />

Results<br />

People<br />

People<br />

Results<br />

Leaderschip<br />

Policy &<br />

Strategy<br />

Processes<br />

Costumer<br />

Results<br />

Key<br />

Performance<br />

Results<br />

Partnership &<br />

Resources<br />

Society<br />

Results<br />

Innovation and learn<strong>in</strong>g<br />

Fig. 1 EFQM model ‘map’ of the organisation (© EFQM 1999-2003)<br />

4<br />

‘People’ refers to personnel, staff members.<br />

26 A Practical Guide - <strong>Benchmark<strong>in</strong>g</strong> <strong>in</strong> European <strong>Higher</strong> Education

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