A prActicAl guide Benchmarking in european Higher education

A STEP BY STEP APPROACH
Collecting the data
Self-assessment is the first step for effective benchmarking in which higher
education institutions will gain a more accurate understanding of their own
policies and processes. The EFQM Excellence Model can be an excellent tool
in this respect to map the institution, make an inventory of indicators and set
targets for improvement.
Which data-gathering methods are used depends on many factors (see
above); research methods handbooks can give all the necessary insights and
skills. However, a common approach identified is as follows:
First, design a template for a questionnaire or survey, either in the form of
open or closed questions to collect information. Make sure that the definitions
are clear to the partners in all partner universities. A preliminary
meeting with all partners will bring added value in terms of commitment
and understanding.
One option for the next step is that the templates/questionnaires are sent to
all partners with a return date for completion. The coordinating institution
should have staff available to clarify matters. You may wish to add telephone
interviews or site visits in the process for qualitative aspects of the data gathering
exercise.
Alternatively you may wish to collect qualitative data purely through site
visits by two/three experts/peers who will use a questionnaire and
checklists. Validation of information with partners for accuracy is vital.
Gathering all data in a standardised format/database is of paramount importance
for further use in benchmarking and other exercises.
78 A Practical Guide - Benchmarking in European Higher Education