A prActicAl guide Benchmarking in european Higher education

To assess the performance of higher education institutions against a set of
benchmarks Scoring systems are often used. The MAXIMIZE tool for marketing
strategies uses a score of 1 to 6. In the ESMU benchmarking programme
scores are given from 1 to 5 to assess where higher education institutions
rate in comparison to others. In the ESMU programme, each framework or
process contains a number of sub-topics, and during the assessment, three
aspects of each are examined by assessors in terms of:
(1) the underlying approach adopted by the university (i.e. is it simply eventoriented
or is there a robust systematic approach with evidence of refinement
and high-level integration),
(2) the application of that approach (i.e. how widely and consistently it is being
applied) and
(3) the outcomes which are being achieved (i.e. from the non-existence of
data to positive trends in most areas with good monitoring procedures in
place and leading-edge outcomes when compared to others).
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