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A prActicAl guide Benchmarking in european Higher education

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CONCEPTS AND PRACTICES OF BENCHMARKING<br />

He provides a second set of characteristics to describe whether these are<br />

essentially based on active research and dialogue between the participants,<br />

or are of a bureaucratic nature ma<strong>in</strong>ly based on performance criteria, codes<br />

of practices and specifications.<br />

Alstete (1995) def<strong>in</strong>ed four types of voluntary, explicit benchmark<strong>in</strong>g and he<br />

added implicit benchmark<strong>in</strong>g:<br />

• <strong>in</strong>ternational benchmark<strong>in</strong>g (with the comparison of performance of different<br />

departments),<br />

• external competitive benchmark<strong>in</strong>g (compar<strong>in</strong>g performance <strong>in</strong> key areas<br />

based on <strong>in</strong>formation from <strong>in</strong>stitutions seen as competitors),<br />

• external collaborative benchmark<strong>in</strong>g comparisons, with a larger group of<br />

<strong>in</strong>stitutions who are not immediate competitors,<br />

• external trans-<strong>in</strong>dustry (best-<strong>in</strong>-class) benchmark<strong>in</strong>g (look<strong>in</strong>g across <strong>in</strong>dustries<br />

<strong>in</strong> search of new and <strong>in</strong>novative practices).<br />

• implicit benchmark<strong>in</strong>g, which results from market pressures to provide<br />

data for government agencies and the like.<br />

UNESCO-CEPES (2007) built on the exist<strong>in</strong>g literature to dist<strong>in</strong>guish six types<br />

of benchmark<strong>in</strong>g <strong>in</strong> the higher <strong>education</strong> sector:<br />

• <strong>in</strong>ternal benchmark<strong>in</strong>g (compar<strong>in</strong>g similar programmes <strong>in</strong> different components<br />

of one higher <strong>education</strong> <strong>in</strong>stitution),<br />

• external competitive benchmark<strong>in</strong>g (compar<strong>in</strong>g performance <strong>in</strong> key areas<br />

based on <strong>in</strong>stitutions viewed as competitors),<br />

• functional benchmark<strong>in</strong>g (compar<strong>in</strong>g s<strong>in</strong>gle processes),<br />

• trans-<strong>in</strong>stitutional benchmark<strong>in</strong>g (across multiple <strong>in</strong>stitutions),<br />

• implicit benchmark<strong>in</strong>g (quasi-benchmark<strong>in</strong>g look<strong>in</strong>g at the production and<br />

publication of data/performance <strong>in</strong>dicators which can be useful for mean<strong>in</strong>gful<br />

cross-<strong>in</strong>stitutional comparative analysis; these are not voluntary but<br />

result from market pressures or coord<strong>in</strong>at<strong>in</strong>g agencies),<br />

• generic benchmark<strong>in</strong>g (look<strong>in</strong>g at basic practice process or service) and<br />

process-based benchmark<strong>in</strong>g (look<strong>in</strong>g at processes by which results are<br />

achieved).<br />

40 A Practical Guide - <strong>Benchmark<strong>in</strong>g</strong> <strong>in</strong> European <strong>Higher</strong> Education

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