The 1941 Babsonian. - Babson College

-------_.
JAMES A. ANDERSON, III
17 r I Palmer Avenue, New Orleans, Louisiana
Objective:
,\dvf'rtising, Pu bJishing Business
Experience:
Circulation Manager- Time, Inc. at Babson Institute;
Of-fice Work in Family Firm
!:>'pecial Traill i Ill', :
Advertising; Marketing; Sales (Specialization in .\dvertising)
Educatioll:
Woodberry Forest School; McDonogh School; Babson
Institute of Business Administration, Babson
Park, Massachusetts
ExtracurricuLar Activities:
Chairman, Social Sctivities Committee; Babson
Institute; Stamp Collector
PersonaL Data:
Age 20; Single; Height 5'8"; ''''eight [35
BACKCROC:\"D
Anderson comes from New Orleans where his (~lIniJy IS
connected with a well-known brokerage firm dcaling
in cotton, stocks, bonds, and underwriting. He has
traveled extensively over the Cnited States, cspecially
thf' \-"estern part. Hc also spent two ycars in Europe and
had travekd through Canada and Mexico. He received
his earlier education at Woodberry Forest School and the
Mc Donogh School.
PRACTICAL TRA.Ii\L-C
,\ndcrson has spent much of his ti me in educational
institutions .. \s a Babson Institute student, he specialized
in Advertising, and conducted several intensive surveys
in this field . As a result of this, and with the hdp of the
faculty, he \,vrotf' a thesis on ,\d\l('ftising and Publishing,
considering it from several different viC\Npoints. He has
also made a complete analysis or Advcrtising as r('lated LO
Publishing, and developed this information into a series
of statistical charts with"adjustments for seasonal variation
in the industry.
THE BUSINESS M.'\N
Jim Anderson is very mature socially, a pleasant and
intelligent conversationalist, and possessed of executive
ability. This young man is primarily interested in publications,
advertising, and traveling. Anderson is a \,\'c\lrounded
individual \,,ith real ability 10 gel along wilh
pcople- a necessary CJualification lo success ill IIIf' businf'ss
man's life.
l :23 ]