The 1941 Babsonian. - Babson College

.~ ...
.,-----..
-
ED\IV.\RD \1\'. WARE, JR.
[35 Craf'ts Road, Chestnut Hill, Massachusetts
Objective:
Publishing and Advertising
EXjJeriellce:
L. H. Jenkins, I nc., Richmond, Virginia (t''''o summers)
Special Traill illg .'
Adwrtising; Markf'ting; Sales; Distribution; Production;
Business Finance; Statistics
E'ducatioll :
Brooks School, North Andover, Massachusetts;
Babson Institute of Business .\dministration, Babson
Park, Massachusetts
l';xtracurricu/ar .Jclivitirs:
Squash; Sailing; Swimming; Baseball; Skating;
Editorial and Advertising Staff of School Magazine,
Intramural Sports, Alpha Delta Sigma
Persollal Dolo: ,
Age 2 [; Single; Height (j' 2"; Weight [70
BACKGROUND
Ware has always been interested in the fields 01' Publishing
and Advertising. This interest has been furthered
by experience in the family publishing business. \Nare
spent two summers working in the office of L. H. jenkins,
Inc., where he gained an insight into the functions of a
publishing house. For five years at the Brooks School,
he worked on the Editorial and Advertising Staffs or the
school magazine.
After attending the Brooks School, Ware enrolled at
Babson Institute for the Two-Year Cuurse to CUrdleI'
pursue his chosen car~ er in the business worlel.
PRACTICAL TRAINI;\IG
\"'are has tied all of his courses at Babson Institute ill
with the Advertising and Publishing business, 1 fc has
taken a special course in Advertising which will cnable
him to become more proficient in that field.
Hf' prepared a spf'cial report on the History of L. H.
Jenkins, Inc., in which the different phases of the business
were examined from an analytical point of view. He also
studied thf' trend and seasonal fluctuations of the publishing
business, using Statistical Methods to determine
the solution to seasonal business stabilization,
From his studies at Babsun Institute, Ware has obtained
a background of business fundamentals in Finance,
Ac~ounting, Salesmanship, History of Business,
and Economic Problems.
THE BlTSINESS M,\:'-J
Ware has a quiet and pkasing personality, In his
manner hc seems unassuming, and to the faculty and
students alike, he is known to be cooperative and helpful.
H e has imagination, ingenuity, patience, anel sales ability-
requisites ofa Publishing and Advertising man.
[ 81l ]