The 1941 Babsonian. - Babson College

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FRED P. McKENKEY, JR.
I I Bird Hill Avenue, Wellesley Hills, Massachusetts
Objective:
Marketing of Food Products
Experience:
S. S. Pierce Company Store, Clerk (six summers),
Route Manager (two years); Retail Salesman with
General Foods Company, Boston, Massachusetts
(three months)
SPecial Training:
Statistics; Marketing; Research (Ioods); Salesmanship;
Advertising; Business Law
Rducatioll :
Graduate of Bowdoin Co/if"gc, B.S. Degree; Babson
Institute of Business Administration, Babson Park,
Massach usetts
Extracurricular ..1ctivities:
Secretary of Beta Theta Pi fraternity, Bowdoin
College; Advertising Manager, A.lumni Bulletill,
Babson Institute
Personal Data:
Ag·e 25' Sino·le· Heig·ht 6' 3/1· Weight Igo
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BACKGROC:'--!D
Before ente-ring Bowdoin College, Mc Kenney obtained
his preparatory training at Cushing Academy. He then
went on to Bowdoin College where he graduated \-\lith a
B.S. degree. At different intervals during his education,
he had various jobs with concerns dealing in the- marketing
offood products.
After he had completed his formal college work,
McKenney decided to come to Babson Institute for
further business training, especially in the Marketing
Division of the Distribution course. With this in mind, he
enrolled in the Senior One-Year Course, which is open
to young mCIl with sufIicieIlt college or actual busincss
experience.
PRACTICAL TR;\I~I~G
McKenney's main interests are in the t-,/Iarkeling and
Distribution fields. Thnefore, while at Babson Institute,
he emphasized his work in Statistics, Salesmanship,
Advertising, Economics, and Marketing. This work was
very interesting to McKenney since he had already had
some practical training, having previously been in
the e-mploy of the- S. S. Pierce:' Company and the:' General
Foods Sales (:ompany.
Since Statistics playa large part in the management
of any present-day business, and especially with those
whose products are sold for mass consumption, lVIc Kennt'y
devoted a considerable amount of time to the surVt'ying
of the confectionery products rleld so that he might make
a statistical analysis of the total prod uction for the
period of the last ten ye-ars.
THE BL'SINESS MAN
McKenney was able to contribute considerably to the
various courses in the field of Distribution, since he had
the advantage of age and more experience than the
majority of the students. Agreeable and socially at hume
in any group, McKenney was a welcomestimulant to all
conference sessions.
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