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Jupiter Annual Report 2010 - Jupiter Asset Management

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<strong>Jupiter</strong> in brief | Who we are<br />

Our beliefs<br />

We are an active fund manager seeking to add value to clients<br />

through successful stock selection. We believe that successful<br />

delivery against our core strategy will result in investment<br />

outperformance for clients over the medium to long term, acquisition<br />

of new flows and attractive returns to our shareholders. This strategy<br />

is defined across the following three objectives:<br />

1<br />

Preserving<br />

2<br />

Selling<br />

3<br />

Leveraging<br />

our investment culture and generating<br />

investment outperformance<br />

our investment expertise to clients through<br />

products suited to our distribution strengths<br />

our investment and distribution capabilities<br />

to deliver attractive economic returns and generate<br />

shareholder value<br />

Our strengths<br />

Equity-focused asset manager<br />

We are focused primarily on managing equity investments, which<br />

represented 83 per cent. of AUM at 31 December <strong>2010</strong>. We do not<br />

seek to grow simply to increase or diversify AUM; rather we look to<br />

expand into markets where we feel we have the capabilities to add<br />

value to our clients and where there is scope for meaningful flow<br />

growth. During <strong>2010</strong>, we established new funds in the absolute<br />

return, global convertibles and global emerging markets sectors.<br />

Leading position in the UK retail market<br />

We have built our market share on the back of a long-term track<br />

record of investment outperformance and a multi-channel distribution<br />

approach. In each of the last five calendar years, we have ranked<br />

consistently within the top seven best selling fund management<br />

groups by net sales in the UK retail mutual fund market.<br />

Strong investment culture and consistent long-term<br />

investment outperformance<br />

We have a long-term track record of investment outperformance<br />

which has allowed us both to retain clients and to grow our business<br />

by attracting additional assets from new and existing clients. We<br />

believe our investment culture, which gives fund managers the<br />

freedom to pursue their own individual investment approaches with<br />

the support of a larger team environment, enables us to attract and<br />

retain talented investment professionals for the long term: 17 of our<br />

fund managers have been with the Group for over 10 years.<br />

Established and recognised brand<br />

We benefit from a well-established and recognised brand in the UK<br />

retail mutual fund market. In each of the last five calendar years, we<br />

have been ranked among the top five fund management groups for<br />

overall brand awareness and advertising recall among intermediaries.<br />

Strong record of net new business generation with resilient<br />

flows across the cycle<br />

We have experienced positive net sales of UK mutual funds for every<br />

individual quarter since 1 January 2000. This was achieved through<br />

periods of ownership uncertainty, during the bear market of 2000<br />

to 2003, and the difficult financial conditions of the past four years.<br />

This consistency has driven our AUM from £10.8bn to £24.1bn<br />

over the past six years and our mutual fund business from AUM<br />

of £6.5bn at 31 December 2004 to £18.4bn at 31 December <strong>2010</strong>.<br />

Scalable operating platform to capitalise on growth opportunities<br />

We operate through a single investment platform in London, with<br />

managers running a variety of funds or mandates. We also use<br />

a common marketing infrastructure to support our distribution teams,<br />

which are typically specialist in nature and focused on specific<br />

markets or client segments. This commonality allows us to apply our<br />

investment skills efficiently across a wide range of products, channels<br />

and markets. As a result, where we add new mandates or funds this<br />

can, in almost all cases, be done with limited additional fixed cost.<br />

<strong>Annual</strong> <strong>Report</strong> & Accounts <strong>2010</strong> 9 <strong>Jupiter</strong> Fund <strong>Management</strong> plc

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