Jupiter Annual Report 2010 - Jupiter Asset Management
Jupiter Annual Report 2010 - Jupiter Asset Management
Jupiter Annual Report 2010 - Jupiter Asset Management
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<strong>Jupiter</strong> in brief | Who we are<br />
Our beliefs<br />
We are an active fund manager seeking to add value to clients<br />
through successful stock selection. We believe that successful<br />
delivery against our core strategy will result in investment<br />
outperformance for clients over the medium to long term, acquisition<br />
of new flows and attractive returns to our shareholders. This strategy<br />
is defined across the following three objectives:<br />
1<br />
Preserving<br />
2<br />
Selling<br />
3<br />
Leveraging<br />
our investment culture and generating<br />
investment outperformance<br />
our investment expertise to clients through<br />
products suited to our distribution strengths<br />
our investment and distribution capabilities<br />
to deliver attractive economic returns and generate<br />
shareholder value<br />
Our strengths<br />
Equity-focused asset manager<br />
We are focused primarily on managing equity investments, which<br />
represented 83 per cent. of AUM at 31 December <strong>2010</strong>. We do not<br />
seek to grow simply to increase or diversify AUM; rather we look to<br />
expand into markets where we feel we have the capabilities to add<br />
value to our clients and where there is scope for meaningful flow<br />
growth. During <strong>2010</strong>, we established new funds in the absolute<br />
return, global convertibles and global emerging markets sectors.<br />
Leading position in the UK retail market<br />
We have built our market share on the back of a long-term track<br />
record of investment outperformance and a multi-channel distribution<br />
approach. In each of the last five calendar years, we have ranked<br />
consistently within the top seven best selling fund management<br />
groups by net sales in the UK retail mutual fund market.<br />
Strong investment culture and consistent long-term<br />
investment outperformance<br />
We have a long-term track record of investment outperformance<br />
which has allowed us both to retain clients and to grow our business<br />
by attracting additional assets from new and existing clients. We<br />
believe our investment culture, which gives fund managers the<br />
freedom to pursue their own individual investment approaches with<br />
the support of a larger team environment, enables us to attract and<br />
retain talented investment professionals for the long term: 17 of our<br />
fund managers have been with the Group for over 10 years.<br />
Established and recognised brand<br />
We benefit from a well-established and recognised brand in the UK<br />
retail mutual fund market. In each of the last five calendar years, we<br />
have been ranked among the top five fund management groups for<br />
overall brand awareness and advertising recall among intermediaries.<br />
Strong record of net new business generation with resilient<br />
flows across the cycle<br />
We have experienced positive net sales of UK mutual funds for every<br />
individual quarter since 1 January 2000. This was achieved through<br />
periods of ownership uncertainty, during the bear market of 2000<br />
to 2003, and the difficult financial conditions of the past four years.<br />
This consistency has driven our AUM from £10.8bn to £24.1bn<br />
over the past six years and our mutual fund business from AUM<br />
of £6.5bn at 31 December 2004 to £18.4bn at 31 December <strong>2010</strong>.<br />
Scalable operating platform to capitalise on growth opportunities<br />
We operate through a single investment platform in London, with<br />
managers running a variety of funds or mandates. We also use<br />
a common marketing infrastructure to support our distribution teams,<br />
which are typically specialist in nature and focused on specific<br />
markets or client segments. This commonality allows us to apply our<br />
investment skills efficiently across a wide range of products, channels<br />
and markets. As a result, where we add new mandates or funds this<br />
can, in almost all cases, be done with limited additional fixed cost.<br />
<strong>Annual</strong> <strong>Report</strong> & Accounts <strong>2010</strong> 9 <strong>Jupiter</strong> Fund <strong>Management</strong> plc