Jupiter Annual Report 2010 - Jupiter Asset Management

Strategy & key performance indicators
We believe that for any
business to be successful
a strategy and key objectives
need to be set in a framework
to ensure delivery.
1
Preserving
our investment culture and
generating investment outperformance
Our business is centred on the strength of our investment team and
is reliant on the quality and reputation of our fund managers. We are
focused on preserving a culture of investment freedom, individuality
and accountability, which we believe will continue to contribute to the
Group’s success in maintaining and developing an experienced and
talented team of fund managers.
2
Selling
our investment expertise to
clients through products suited to our
distribution strengths
Our investment expertise is provided to clients under a single
brand through a range of products and various distribution
channels. We seek to offer and develop products that are suited
to the distribution channels and markets in which we have, or can
establish, a strong position – in particular, the UK and retail mutual
fund markets.
Our goal is to maintain our market position in the UK retail
mutual fund market and develop our international presence, in terms
of both sales and AUM through investment outperformance and
continued investment in our well-established brand.
We follow the methodology above, establishing a broader meaning
for each objective, a definition of what constitutes successful
delivery and a number of key performance indicators which
we use to monitor delivery.
3
Leveraging
our investment and distribution
capabilities to deliver attractive economic
returns and generate shareholder value
Our business model benefits from economies of scale. We believe
our existing investment, distribution and administrative platforms
are capable of supporting significantly higher levels of AUM
at proportionately lower levels of incremental cost. However,
to grow the business substantially over the long term, we need
to continue developing our people, brand and operations.
While we will continue to strengthen our investment and distribution
capabilities where appropriate, our goal is to ensure that fixed costs
grow at a lower rate than AUM and revenues. Over time this will lead
to EBITDA and profits attributable to shareholders growing at a higher
rate than revenues, thereby generating shareholder value.
Annual Report & Accounts 2010 10 Jupiter Fund Management plc