2008 - Communication Across the Curriculum (CAC)

E n g l i s h
Burns, Eric. The Smoke of the Gods: A Social History
of Tobacco. Philadelphia: Temple UP, 2007.
This was another excellent source of information as well. It
tells of how tobacco became accepted and advertised as well
as how it has become unacceptable to smoke and advertise
it. It gives details on the different campaigns and statistics
of those campaigns. Towards the end, it tells of restrictions
towards advertising cigarettes such as not being allowed
to show people smoking anymore if they look like they are
enjoying it.
Elliot, Stuart. “A New Camel Brand is Dressed to the Nines.”
New York Times. 15 Feb. 2007. 21 Nov. 2007 .
This was a great article because it was more up to date than
the books that I had gotten from the library. It talked about
the new advertising techniques that the Camel brand is using
because of tobacco advertising restrictions.
Gale, Cynthia, ed. American Decades Primary Sources: 1950-
1959. Vol. 6. Detroit: Gale Group, Inc., 2004.
This short article explains how Chesterfield cigarette
advertisements promoted smoking “as a way of life.” In their
ads they would use Hollywood stars such as Lucille Ball and
Ronald Reagan in order to sell to certain genders.
Goodrum, Charles. Advertising in America: The First 200 Years.
New York: Harry N. Abrams, 1990.
This source talks about the first tobacco brands such as
The People’s Choice and Lone Jack and how they produced
cigars and chewing tobacco in 1850. It wasn’t until 1880
that Americans started buying cigarettes from the British
who had learned about them during the Peninsular Wars
when they saw the Portuguese and Spanish smoking
them. It also talks of the first advertisements for tobacco
from Duke. This is very useful information on the history of
cigarette advertising. This article also provides information
on when advertisements were first directed towards women.
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