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CARGO BUSINESS 2-08.indd - ZSSK Cargo

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nili sa otvorení expozícií ČD Carga, PKP, Ruských železníc, Bieloruských<br />

železníc, Kazachstanských železníc i RCA.<br />

Ako povedal člen Predstavenstva a riaditeľ úseku obchodu <strong>ZSSK</strong><br />

<strong>CARGO</strong> Ing. Ján Simčo, osobne ho úroveň výstavy Transrussia 2008<br />

príjemne prekvapila. Je podľa neho badať, že dopyt po logistických<br />

službách a poskytovanie prepravných a dopravných služieb sa na východných<br />

trhoch od našej hranice dynamicky zvyšuje. - Je nepochybné,<br />

že zvyšujúci sa dopyt spôsobuje predovšetkým rast ruskej ekonomiky<br />

a rast hutníctva vo svete, ktoré potrebuje prísun surovín. Príjemne ma<br />

prekvapil počet spoločností vystavujúcich na výstave, poskytujúcich<br />

služby hlavne z oblasti zasielateľskej a dopravnej. Bolo tu možné stretnúť<br />

sa aj so spoločnosťami, ktoré sú výrobcami koľajových vozidiel<br />

a taktiež spoločnosťami obchodujúcimi s rôznym tovarom - producentmi,<br />

spotrebiteľmi, obchodnými spoločnosťami, - vymenúva Ing.<br />

Ján Simčo.<br />

Medzi top vystavovateľmi boli aj samotné ruské železnice (RŽD), ktoré<br />

zažívajú v posledných rokoch boom a majú ďalšie ambiciózne plány<br />

rozvoja, ktoré počítajú s pomocou súkromného kapitálu. – Prekvapením<br />

bol pre mňa aj dynamicky sa liberalizujúci trh nákladnej prepravy<br />

v Rusku, kde už dnes existuje viac ako sto súkromných dopravcov. Na<br />

výstave rezonovali v panelových diskusiách či priamo na výstavisku<br />

témy ako narastajúci význam spolupráce medzi prístavmi a železnicou,<br />

výstavba montážnych automobilových závodov v Rusku, masívna<br />

výstavba železničnej infraštruktúry i nedostatok určitých typov vozňov<br />

– pridáva postrehy z výstavy riaditeľ úseku obchodu Ing. Ján Simčo.<br />

Ing. Zuzana KOSOROVÁ<br />

Snímky sekcia marketingu<br />

exhibition visitors stopped by. The most frequently asked questions from<br />

the potential customers were related to transhipment possibilities and<br />

bogie change in border crossing stations, execution of transportation<br />

(intermodal transport in particular) west – east in transit via Slovakia,<br />

cooperation possibilities and organization of transportations with CIM/<br />

SMGS consignment note (application of common consignment note) or<br />

experiences from transportations of dangerous goods. When meeting<br />

the regular customers, the most frequently asked questions were related<br />

to prices of block trains, single wagon shipments, possibilities of further<br />

new transportations routing east – west, possibilities of volume increase<br />

in intermodal transport as well as quality of block trains operation and<br />

other.<br />

In the course of exhibition, apart from official negotiations, the<br />

representatives of Trade Division attended tens of informal meetings<br />

with business partners, carriers, forwarders and operators from the<br />

whole Europe. They participated in opening ceremony of the exposition<br />

of company ČD <strong>Cargo</strong> (Czech Railways <strong>Cargo</strong>), PKP (Polish Railways),<br />

Russian Railways, Belarusian Railways, Kazakh Railways and RCA.<br />

As confirmed by a member of the Board of Directors and <strong>ZSSK</strong> <strong>CARGO</strong><br />

Trade Division Director Ing. Ján Šimčo, he was pleasantly surprised by the<br />

high level of exhibition Transrussia 2008. According to him, it is obvious<br />

that demand for logistic services and provision of transportation and<br />

transport services in the markets east from our border is dynamically<br />

increasing. – There is no doubt that the increasing demand is caused,<br />

in particular, by Russian economy growth and growth of metallurgical<br />

industry in the world, which requires material feed. I was pleasantly<br />

surprised by number of companies participating in the exhibition that<br />

Transrussia 2008<br />

A number of business meetings may indicate that participation in the<br />

exhibition will lead to concrete results of involvement in perspective<br />

transportations east – west<br />

Železničná spoločnosť <strong>Cargo</strong> Slovakia, a. s., took part in the 13th<br />

international exhibition Transrussia 2008 in Moscow, held in April<br />

22-25, focusing on transport and logistics in Russia, former Soviet and<br />

Baltic countries. National and international companies, operating in rail<br />

and road transport, participated in this exhibition.<br />

This year, at the exhibition Transrussia 2008, 525 exhibitors from<br />

29 countries took part and 18 200 visitors from many parts of the<br />

world visited the exhibition. The exhibition was held in the premises of<br />

Expocentr in Moscow.<br />

Exposition of <strong>ZSSK</strong> <strong>CARGO</strong> was 50 m 2 large and had corporate colours.<br />

Open space, glass panels with illustration photo of a wagon or active<br />

map with identification of Slovakia, contributed to lively image about<br />

our company. <strong>ZSSK</strong> <strong>CARGO</strong> presentation was supported by a number<br />

of promotion materials made specifically for the exhibition´s purposes<br />

in Russian language, and by DVD and a new magazine for business<br />

partners. The meetings were conducted by top managers of the company<br />

as well as by business representatives. <strong>ZSSK</strong> <strong>CARGO</strong> effectively<br />

cooperates with other European carriers and continuously monitors<br />

trends in rail freight transport, and therefore this form of participation in<br />

international exhibitions takes an important position in communication<br />

of the company. From participation in exhibition Transrussia 2008, the<br />

company expected an increase of share in perspective transportations<br />

in direction east – west. Currently, it is not possible to make any<br />

conclusions, to what extent we have succeeded, however a huge interest<br />

in the expositions and a number of business meetings may indicate that<br />

participation in the exhibition will lead to concrete results.<br />

One can positively assess the number of stand visitors, since tens of<br />

provide service mainly in the area of shipping and transport. It was also<br />

possible to come across the companies, which produce rolling stock<br />

as well as companies, which trade with various goods – producers,<br />

consumers, commercial companies, - says Ing. Ján Simčo.<br />

Top exhibitors included also Russian railways (RŽD), which have<br />

recently experienced a booming period and are having other ambitious<br />

development plans reckoning on private capital support. – It was<br />

also a surprise to me that in this dynamically liberalizing market of<br />

freight transport in Russia, there are more than one hundred private<br />

carriers operating. Directly in the exhibition premises and in its panel<br />

discussions, the most resonating and discussed topics included<br />

the topics on increasing importance of cooperation between ports<br />

and railways, construction of assembly automotive plants in Russia,<br />

massive construction of railway infrastructure and lack of certain types<br />

of wagons – adds his opinions of the exhibition Ing. Ján Simčo - Trade<br />

Division Director.<br />

Ing. Zuzana KOSOROVÁ<br />

Photos – Marketing Section<br />

26/27

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