Prospects of the ICT sector in Greece

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Study of the ICT sector in Greece: Current Situation and Future Trends Deliverable 14: Prospects of the ICT sector in Greece-policy implications To summarize, the growth prospects of information technology and communications sectors in Greece are moderate optimistic, while they are dependent on the easing off of the restrictive factors of supply and demand, especially in the telecommunication market: the favourable macroeconomic environment that sustains private consumption and investments at high levels; but also on the inevitable transition of the State to the supply of advanced services that facilitate both the citizens and firms. The preconditions for the verification of these positive expectations are as follows: The increase of investments in broadband infrastructures. These will contribute to the further diffusion of the Internet, while they will intensify the competition in the telecommunications and consequently the information technology market with new value-added products/ services The development of Greek digital content by ICT firms that will lead to: A more intense diffusion of the Internet to non-users and dynamic firms that are inclined to participate to the information society, under the suitable training and awareness actions. the diffusion of ICTs in other sectors of the economy The reinforcement of training/ advisory/ educational actions mainly by the State, but also by consumer-oriented strategies by firms. The rapid operational integration of ICT systems in Public Administration, so as to offer substantial electronic services, and not add to some electronic bureaucracy. Additionally, the role of Public as a service provider, who facilitates the citizens and the firms, should be upgraded. More intensive efforts for exports, speeding up the necessary restructuring action in the market, ownership transitions, etc. Efforts for a more mature business behaviour, in parallel to specialization and segmentation of the market (niche markets) The reinforcement of collaboration between universities and firms, so as to ensure a better preparation of the human capital and improve the R&D performance. 5. Policy propositions for supporting growth of the ICT sector At the level of ICT firms October 2006 Observatory for the Greek IS 40
Study of the ICT sector in Greece: Current Situation and Future Trends Deliverable 14: Prospects of the ICT sector in Greece-policy implications In the previous sections, the basic findings for the ICTs sectors in Greece were presented. Furthermore, the parameters that function or could function positively for the sector’s growth, but also the threats and the barriers that the sector face and should cope with were presented. The following propositions summarize the actions or the directions that the sector’s firms should take, in order to support a longer-term and sustainable growth of their activities. We should also note our belief that in the domestic sector, there are certain firms and entrepreneurs / managers, who can - through their successive strategies - lead the whole sector to growth. Some signs of reforming towards a more efficient structure in the sector The current sector’s structure and its characteristics constrain its faster growth. Thus, reforming actions should be intensified (mergers/ acquisitions) and more collaborative actions (such as strategic alliances) should proliferate under a consolidation process. Strategic alliances for integrated services and collaboration with distributors and content developers can conglomerate resources and capabilities that are interspersed in the field and create, more efficient vehicles of growth. It is also imperative for all interested parties to understand that they should expand or limit their activities to the area where they possess a competitive advantage. Identifying these complementarities through collaborations and alliances represents a significant strategic action that should attract greater interest from ICT firms. With some efforts for specialization and strategies that focus on niche markets… The efforts for specialization and focus on target groups should be more intensified. Firms are aware of their advantages and they should try to focus on them. Despite the limited degree of market’s segmentation, there are niche areas that could constitute centers of growth. Their identifying and effort for satisfying their special needs with customized products / services, can constitute a solution especially for firms of smaller size, which have difficulties in adopting strategies that require a larger size. Given the mild positive prospects that were expressed for demand, a strategic positioning on a niche market segment at this moment ensures for competitive advantages for the future. …with more innovation and differentiation via R&D A stronger effort for innovation and differentiation is required. The diffusion of ICTs in other sectors of the economy requires that ICT firms are in a position to offer value added solutions for the specific sectors. Conducting more R&D, in collaboration with academia, can contribute October 2006 Observatory for the Greek IS 41
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Prospects of the ICT sector in Greece

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