Prospects of the ICT sector in Greece

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Study of the ICT sector in Greece: Current Situation and Future Trends Deliverable 14: Prospects of the ICT sector in Greece-policy implications Appendix 2 : SWOT Analysis per sector ICTs Sub-sectors Strengths Weaknesses Opportunities Threats Future –Trends – prospects Equipment manufacture ICTs equipment Trade Telecommunicatio ns, Internet service providers Know-how and high quality of products Good export records Branded distribution networks even abroad Good marketing strategy Emphasis on marketing Convergence of information technology and communications Overwhelming possession of mobile phones Lack of innovativeness Orientation to cost leadership strategies Financial instability Limited profit margins Conflicts with OTE, dissatisfied customers Excessive number of firms Support of ICTs diffusion in the domestic market Foreign Investment interest Broadband infrastructures New unified services of added value (eg IPTV) in an evolving market Pressure of international competition from low cost countries Pressure of international competition from low cost countries Entry of foreign companies in retail Delays in the reconcilement of legislation, completion of institutional framework Subcontracting software services in developing countries Need for technological modernisation Emphasis on the markets abroad Strategic alliances and collaborations with enterprises from other sub-sectors Positive prospects with the completion of reformations Support of distribution of the Internet in Greece (equipment and content) Infotainment, consumer electronics, new media products Triple play in affordable prices Mergers of alternatives and strategic alliances with producers of content: Creation of vertical integrated enterprises that possess infrastructures, network and content. Information technology services Software Well skilled human capital Cooperation with Universities Big multinationals in Greece Scattered supply, lack of specialisation Standardised products High cost of customized solutions for small Greek enterprises Niche markets in Tourism, Shipping, Health Broadband infrastructures Growth of internet creates new requirements in software skills Opportunities for parameterisation Broadband infrastructures Focused and differentiation strategies Strengthening of neighbouring to ICTs sectors Standardised products from abroad Need for consolidation Focus on niche markets Extroversion Growth of integrated solutions for B2B, B2C Dominance of multinationals Very small margin for small Greek enterprises (Provided that they focus on segments and offer specialised solutions in affordable prices) Need for transitions to integrated IT solutions (SaaS) October 2006 Observatory for the Greek IS 52
Study of the ICT sector in Greece: Current Situation and Future Trends Deliverable 14: Prospects of the ICT sector in Greece- policy implications Appendix 3 : Forecasts for the turnover of ICT firms Fiscal Year of 2005 According to the available results for the fiscal year 2005, (1120 firms, roughly 92% of the 2004 turnover) the total of the ICT sector (as it has been defined previously) shows a 3.1% decrease in its turnover. If OTE is excluded from the analysis, the decrease is slightly more intense and reaches -3.4%. Furthermore, if the three mobile carriers are also excluded, the turnover will decrease by -3.2%. However, it is obvious that important part of this decrease is due to retail trade, since removing it from the analysis, narrows the decrease at the level of - 2.1%. Out of the 45 companies that belong to this category, the four larger ones show an 8% increase of turnover in 2005, but the remaining ones seem to limit their turnover by - 30%. At a sectoral level, the decrease is more intense in the IT sector (-6.5% or -4.5% without retail) and lighter in telecommunications (-2.5%). In terms of sub-sectors: In ICT Manufacturing, the decrease f turnover is 9.9%, mainly due to the restructuring of INTRACOM (-47%), since one of its important parts (INTRACOM IT) is now classified in the sub-sector of IT services. If it is excluded from the analysis, this sub-sector extends its turnover by 11.4%. In ICT Trade the decrease is 6.2%, which is mainly due to the big retail networks. If retail is excluded, the decrease is limited to -3.8%. In telecommunications/internet service providers, a marginal decrease of 0.9% is reported (0.7% without OTE). In Software products, an increase of 1.9% is reported. In IT Services, a 4.2% increase of turnover is reported, while an important part of this increase is due to the entry of INTRACOM IT. Finally, if we isolate - for 2005 – firms that operate mainly in NACE 72 (Information technology and relevant activities), these show an increase of 4.9% n their turnover. Furthermore, the presence of OTE influences by 1% the total turnover of the subset of firms form the NACE 64.2 sector (Telecommunications) (– 0.4% to +0.1%, if OTE is excluded or included respectively). October 2006 Observatory for the Greek IS 53
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