Prospects of the ICT sector in Greece
Prospects of the ICT sector in Greece
Prospects of the ICT sector in Greece
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Study <strong>of</strong> <strong>the</strong> <strong>ICT</strong> <strong>sector</strong> <strong>in</strong> <strong>Greece</strong>: Current Situation and Future Trends<br />
Deliverable 14: <strong>Prospects</strong> <strong>of</strong> <strong>the</strong> <strong>ICT</strong> <strong>sector</strong> <strong>in</strong> <strong>Greece</strong>-policy implications<br />
Appendix 2 : SWOT Analysis per <strong>sector</strong><br />
<strong>ICT</strong>s Sub-<strong>sector</strong>s Strengths Weaknesses Opportunities Threats Future –Trends – prospects<br />
Equipment<br />
manufacture<br />
<strong>ICT</strong>s equipment<br />
Trade<br />
Telecommunicatio<br />
ns, Internet<br />
service providers<br />
Know-how and high<br />
quality <strong>of</strong> products<br />
Good export records<br />
Branded distribution<br />
networks even abroad<br />
Good market<strong>in</strong>g<br />
strategy<br />
Emphasis on market<strong>in</strong>g<br />
Convergence <strong>of</strong><br />
<strong>in</strong>formation technology<br />
and communications<br />
Overwhelm<strong>in</strong>g<br />
possession <strong>of</strong> mobile<br />
phones<br />
Lack <strong>of</strong><br />
<strong>in</strong>novativeness<br />
Orientation to cost<br />
leadership strategies<br />
F<strong>in</strong>ancial <strong>in</strong>stability<br />
Limited pr<strong>of</strong>it marg<strong>in</strong>s<br />
Conflicts with OTE,<br />
dissatisfied customers<br />
Excessive number <strong>of</strong><br />
firms<br />
Support <strong>of</strong> <strong>ICT</strong>s<br />
diffusion <strong>in</strong> <strong>the</strong><br />
domestic market<br />
Foreign Investment<br />
<strong>in</strong>terest<br />
Broadband<br />
<strong>in</strong>frastructures<br />
New unified services <strong>of</strong><br />
added value (eg IPTV)<br />
<strong>in</strong> an evolv<strong>in</strong>g market<br />
Pressure <strong>of</strong> <strong>in</strong>ternational<br />
competition from low cost<br />
countries<br />
Pressure <strong>of</strong> <strong>in</strong>ternational<br />
competition from low cost<br />
countries<br />
Entry <strong>of</strong> foreign companies<br />
<strong>in</strong> retail<br />
Delays <strong>in</strong> <strong>the</strong> reconcilement<br />
<strong>of</strong> legislation, completion <strong>of</strong><br />
<strong>in</strong>stitutional framework<br />
Subcontract<strong>in</strong>g s<strong>of</strong>tware<br />
services <strong>in</strong> develop<strong>in</strong>g<br />
countries<br />
Need for technological modernisation<br />
Emphasis on <strong>the</strong> markets abroad<br />
Strategic alliances and collaborations with<br />
enterprises from o<strong>the</strong>r sub-<strong>sector</strong>s<br />
Positive prospects with <strong>the</strong> completion <strong>of</strong><br />
reformations<br />
Support <strong>of</strong> distribution <strong>of</strong> <strong>the</strong> Internet <strong>in</strong><br />
<strong>Greece</strong> (equipment and content)<br />
Infota<strong>in</strong>ment, consumer electronics, new<br />
media products<br />
Triple play <strong>in</strong> affordable prices<br />
Mergers <strong>of</strong> alternatives and strategic<br />
alliances with producers <strong>of</strong> content: Creation<br />
<strong>of</strong> vertical <strong>in</strong>tegrated enterprises that<br />
possess <strong>in</strong>frastructures, network and<br />
content.<br />
Information<br />
technology<br />
services<br />
S<strong>of</strong>tware<br />
Well skilled human<br />
capital<br />
Cooperation with<br />
Universities<br />
Big mult<strong>in</strong>ationals <strong>in</strong><br />
<strong>Greece</strong><br />
Scattered supply, lack<br />
<strong>of</strong> specialisation<br />
Standardised<br />
products<br />
High cost <strong>of</strong><br />
customized solutions<br />
for small Greek<br />
enterprises<br />
Niche markets <strong>in</strong><br />
Tourism, Shipp<strong>in</strong>g,<br />
Health<br />
Broadband<br />
<strong>in</strong>frastructures<br />
Growth <strong>of</strong> <strong>in</strong>ternet<br />
creates new<br />
requirements <strong>in</strong><br />
s<strong>of</strong>tware skills<br />
Opportunities for<br />
parameterisation<br />
Broadband<br />
<strong>in</strong>frastructures<br />
Focused and<br />
differentiation strategies<br />
Streng<strong>the</strong>n<strong>in</strong>g <strong>of</strong><br />
neighbour<strong>in</strong>g to <strong>ICT</strong>s <strong>sector</strong>s<br />
Standardised products from<br />
abroad<br />
Need for consolidation<br />
Focus on niche markets<br />
Extroversion<br />
Growth <strong>of</strong> <strong>in</strong>tegrated solutions for B2B, B2C<br />
Dom<strong>in</strong>ance <strong>of</strong> mult<strong>in</strong>ationals<br />
Very small marg<strong>in</strong> for small Greek<br />
enterprises (Provided that <strong>the</strong>y focus on<br />
segments and <strong>of</strong>fer specialised solutions <strong>in</strong><br />
affordable prices)<br />
Need for transitions to <strong>in</strong>tegrated IT<br />
solutions (SaaS)<br />
October 2006<br />
Observatory for <strong>the</strong> Greek IS 52