Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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Online Advertising Drives Brand Awareness<br />
• Strong positive<br />
correlation<br />
between<br />
banner<br />
advertising<br />
spend and PPC<br />
impressions<br />
with searches<br />
and visits.<br />
3000<br />
2500<br />
Orange (Direct & Brand) PPC Impressions and Share of UK<br />
Internet Visits to Shop.Orange.co.uk<br />
between 3500<br />
0.05<br />
0.045<br />
Share of UK Visits (%)<br />
Hitwise UK<br />
2000<br />
0.04<br />
0.035<br />
0.03<br />
PPC Impressions (000)<br />
1500<br />
1000<br />
500<br />
0.025<br />
0.02<br />
0.015<br />
0.01<br />
0.005<br />
0<br />
0<br />
May-05<br />
May-05<br />
Jun-05<br />
Jul-05<br />
Aug-05<br />
Sep-05<br />
Oct-05<br />
Nov-05<br />
Dec-05<br />
Jan-06<br />
Feb-06<br />
Mar-06<br />
Apr-06<br />
PPC Impressions Visits to shop.orange.co.uk<br />
10<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved
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