Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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Banners Drive Site Visits<br />
• Site visits experienced an<br />
off-season jump in visits<br />
in February and March<br />
2006 – and were more<br />
£ than twice as high<br />
compared with 2005.<br />
• Why don’t site visits<br />
follow <strong>the</strong> same pattern<br />
as searches for <strong>the</strong> Sky<br />
brand and URL<br />
• There is a very strong<br />
positive correlation<br />
between Sky banner<br />
clicks and impressions<br />
and site visits. Whilst only<br />
a loose correlation with<br />
television spend.<br />
Ad Spend<br />
Sky Monthly Ad Spend v Share of Internet Visits<br />
1 8 ,0 0 0 0.04<br />
June<br />
July<br />
August<br />
September<br />
October<br />
November<br />
December<br />
January<br />
Total Spend Visits to Sky.com<br />
February<br />
March<br />
0.035<br />
0.03<br />
0.025<br />
0.02<br />
0.015<br />
0.01<br />
0.005<br />
0<br />
Share of UK Internet Searches (Hitwise)<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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