Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Key Takeaways<br />
• Online is a highly effective medium for raising<br />
brand awareness and driving brand association<br />
• Integrated online and offline campaigns yield<br />
<strong>the</strong> biggest gains in brand awareness and site<br />
visits<br />
• Search Term content and volume analysis and<br />
visits to websites can be used for brand<br />
research and measurability of offline spend<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
13
Change language