Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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The Value Of Search Placement<br />
Search Branding Study: Auto<br />
Brand Perception Increases Among Those Exposed<br />
To Paid Search Listing (vs. Those Unexposed)<br />
38%<br />
38%<br />
40%<br />
+ + +<br />
There Is A Value<br />
Beyond The Click<br />
Even if your listing isn’t clicked on, some<br />
messaging in your listing does get noticed.<br />
There is value in being present when someone is<br />
looking for something you offer.<br />
Association With Strategic<br />
Objective Of The<br />
Campaign<br />
Perceptions Of<br />
'Exceptional Quality'<br />
Perceptions of Being<br />
'Attention Getting'<br />
Source: Search Brand Studies<br />
Indicates a significant difference at a 90% confidence level<br />
There was no brand term bias among those that visited <strong>the</strong> website, <strong>the</strong><br />
majority of visitors came from general term searches<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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