Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
The Mindset Of A Searcher<br />
I consider myself to be a<br />
serious bargain shopper<br />
It’s important to research<br />
new products in order to<br />
make informed decisions<br />
I enjoy shopping for and<br />
researching new products<br />
When shopping, I don’t<br />
typically buy right away<br />
I discover new products or<br />
services that I buy later while<br />
researching o<strong>the</strong>r items<br />
Searcher<br />
67%<br />
60%<br />
62%<br />
Internet User/Non-Searcher<br />
Non-Internet User<br />
87%<br />
77%<br />
61%<br />
68%<br />
61%<br />
48%<br />
64%<br />
55%<br />
45%<br />
65%<br />
55%<br />
42%<br />
They’re<br />
Knowledge<br />
Seekers, Not<br />
Bargain Hunters<br />
Well, <strong>the</strong>y are bargain hunters, but no<br />
more so than Non-Searchers.<br />
Searchers distinguish <strong>the</strong>mselves as<br />
being more engaged and active<br />
shoppers across a variety of metrics<br />
Source: Long & Winding Road<br />
Indicates a significant difference at a 90% confidence level<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
24
Change language