Change the Game - Tradedoubler

The Value In Controlling The Conversation
Search Branding Study:
Telecom
Brand Perception Increases Among Those That
Clicked Through To Landing Page
+163%
+82%
+
124%
+
72%
+
78%
There’s Value Beyond
The Conversion
Focusing solely on direct response metrics can
limit your opportunity with consumers. As
information gathering is important throughout
the purchase process, allowing consumers to
spend quality time on your site can be used to
forge stronger relationships – even if it doesn’t
result in an immediate conversion.
Top Of Mind
Consideration
Brand
Consideration
(Top 2 Box)
+46%
Brand Familiarity
(Top 2 Box)
Perceptions of
Leadership
Perceptions of
Having The Best
Value
Perceptions of
Highest
Customer
Consumers who land on your site will spend more
time with your site than with traditional offline
advertising. A positive experience can change
perceptions, and increase consideration for a
future purchase.
Source: Search Brand Studies
Indicates a significant difference at a 90% confidence level
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