Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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Creating Advocates<br />
Building Expertise, Sharing Expertise<br />
Searchers use multiple sources to expand <strong>the</strong>ir expertise…and ultimately, are<br />
more likely to share <strong>the</strong>ir expertise with o<strong>the</strong>rs. By influencing one searcher, you<br />
could be influencing more people than you realise.<br />
Searcher Internet User/Non-Searcher Non-Internet User<br />
40%<br />
11%<br />
53%<br />
45%<br />
38%<br />
34% 36%<br />
21%<br />
13%<br />
25%<br />
Referenced<br />
Online Reviews<br />
Prior to purchase,<br />
I regularly give advice I have posted online<br />
asked friends or family<br />
to o<strong>the</strong>rs about reviews for various<br />
for advice purchases products & services<br />
Source: Long & Winding Road<br />
Indicates a significant difference at a 90% confidence level<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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