Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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Banners Drive Brand Association<br />
• Sky HD was available for pre-<br />
registration in February 2006<br />
and <strong>the</strong> product launched in<br />
April.<br />
Weekly Share of UK Internet Searches<br />
• Awareness was driven by<br />
buzz in tech communities, PR<br />
and banner advertising.<br />
• Searches for “sky hd” far<br />
outweigh searches for “hd tv”<br />
-- by a factor of 8 in <strong>the</strong> week<br />
to 25th February.<br />
• In April, <strong>the</strong> search term “sky<br />
hd” accounted for 5% of<br />
Sky.com site visits and was<br />
<strong>the</strong> third highest volume term<br />
sending visits to <strong>the</strong> site.<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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