Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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Searchers are Considered Shoppers<br />
Pre-Purchase<br />
# Of Brands Considered Before Purchase<br />
(across product categories: Automotive, Finance, Technology, Retail)<br />
Searcher Internet User/Non-Searcher Non-Internet User<br />
2.50<br />
1.80<br />
1.50<br />
Searchers Are Looking<br />
To Be Influenced<br />
Being more engaged and investigative shoppers,<br />
searchers are <strong>the</strong> shoppers most open to<br />
discovery.<br />
At <strong>the</strong> beginning of <strong>the</strong> purchase process, <strong>the</strong>y<br />
consider more brands than non-searchers.<br />
Average # of brands considered<br />
prior to purchase<br />
Source: Long & Winding Road<br />
Indicates a significant difference at a 90% confidence level<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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