Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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Search Is A Integral Resource Prior To Purchase<br />
Search Usage Prior To Purchase<br />
(By Category)<br />
VOIP<br />
Automotive<br />
Luxury Travel<br />
Technology<br />
Teen Apparel<br />
Auto Insurance<br />
Banking<br />
Home Improvement<br />
Books, <strong>Game</strong>s, Music<br />
67%<br />
57%<br />
57%<br />
53%<br />
51%<br />
43%<br />
35%<br />
27%<br />
24%<br />
If searchers are looking<br />
for something you offer,<br />
start a conversation<br />
Consumers have integrated search into <strong>the</strong>ir<br />
purchase process in a big way. Millions of<br />
people are researching <strong>the</strong>ir future purchase<br />
using search, even though <strong>the</strong> vast majority of<br />
purchases are still being made offline<br />
Source: 1)Long & Winding Road 2) Reach & Engagement Studies<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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