Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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Methodology<br />
• Selected and approached Orange and Sky as clients representing<br />
various industries to study <strong>the</strong> impact of offline ad spend on online<br />
behaviour.<br />
• Media agency secured data on ad spend and media schedules from<br />
participating clients.<br />
- Monthly spend by media<br />
- Online and offline creatives<br />
- PPC and format clicks and impressions<br />
• Hitwise analysts compared <strong>the</strong> client data with Hitwise Competitive<br />
Intelligence data on site visits, search terms, and clickstream.<br />
- Hitwise data is based on anonymised internet usage data of over<br />
8.43 million UK internet users. Hitwise reports on over 800,000<br />
websites in over 160 industry categories every day.<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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