Change the Game - Tradedoubler

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Banners Drive Brand Association • Sky HD was available for pre- registration in February 2006 and the product launched in April. Weekly Share of UK Internet Searches • Awareness was driven by buzz in tech communities, PR and banner advertising. • Searches for “sky hd” far outweigh searches for “hd tv” -- by a factor of 8 in the week to 25th February. • In April, the search term “sky hd” accounted for 5% of Sky.com site visits and was the third highest volume term sending visits to the site. Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved 8
Case Study: Orange Shop Orange is a key brand of the France Telecom Group, one of the world’s leading telecommunications operators with 147 million customers on five continents. Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved 9
Page 1 and 2: Change the Game Reach and Engage th
Page 3 and 4: Methodology • Selected and approa
Page 5 and 6: £ 1 8 ,0 0 0 £ 1 6 ,0 0 0 £ 1 4
Page 7: Yahoo! Search Marketing Proprietary
Page 11 and 12: Offline Ads Drive Online Searches O
Page 13 and 14: Key Takeaways • Online is a highl
Page 15 and 16: New Paths to Purchase Auto Finance
Page 17 and 18: The New Trusted Source The Importan
Page 19 and 20: The value of controlling the conver
Page 21 and 22: The Value Of Search Placement Searc
Page 23 and 24: Searcher Non- Searcher Search and T
Page 25 and 26: The Engaged Shopper Fashion/Clothin
Page 27 and 28: Creating Advocates Building Experti
Page 29 and 30: Social Media Marketing The Ultimate
Page 31 and 32: Social Media Marketing Social Media

Change the Game - Tradedoubler

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