Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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The value of controlling <strong>the</strong> conversation<br />
First Clicks vs. Multi-Clicks* that Led to<br />
Conversions via US Search Engines, 2006<br />
Single Click<br />
Transactions,<br />
34%<br />
(% of total converted clicks)<br />
Multi-Click<br />
Transactions,<br />
66%<br />
Influence Consumers<br />
Over Time<br />
There’s value to starting a conversation with<br />
searchers looking for what you have to offer,<br />
even on keywords that don’t immediately<br />
convert as well as o<strong>the</strong>rs.<br />
The vast majority of online purchases attributed<br />
to search engines (2 in 3) happen after multiple<br />
clicks to your brand’s website. By limiting your<br />
search buys to keywords with high ROI, you may<br />
be limiting <strong>the</strong> exposure with consumers that can<br />
ultimately lead to greater sales.<br />
Note: *clicking more than one of a marketer's listings, whe<strong>the</strong>r paid or natural<br />
Source: 360i and SearchIgnite, August 2006<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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