Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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Sky Background<br />
• Sky’s main advertising objectives in<br />
2005/2006 tied directly in to <strong>the</strong> chief<br />
company KPI’s:<br />
- Increase <strong>the</strong> pay TV subscription<br />
customer base (8m target by Dec. 06)<br />
- Increase take up of services such as Sky+<br />
and multi-room<br />
- Position Sky as <strong>the</strong> UK’s number one<br />
entertainment company in <strong>the</strong> UK<br />
Share of 2005/2006 Sky Budget<br />
to Various Media<br />
• From June 2005 through March 2006, an<br />
average of 20% of Sky’s media budget went<br />
to online and 11% to television. (NB:<br />
Television spend does not include adverts on<br />
<strong>the</strong> Sky Network).<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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