Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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Trust in O<strong>the</strong>rs<br />
Trust ‘somewhat’/ Trust ‘completely’<br />
90%<br />
Recommendations From<br />
Consumers<br />
62%<br />
Consumer Opinions Posted<br />
Online<br />
Consumers Trust O<strong>the</strong>r<br />
Customers<br />
The nature of word of mouth recommendations<br />
is changing with new technology platforms –<br />
people are looking for influencers, but <strong>the</strong>y don’t<br />
necessarily need to rely on <strong>the</strong>ir social circle<br />
anymore.<br />
Online communities allow consumers to obtain<br />
advice from people just like <strong>the</strong>m, with<br />
experience to share.<br />
Source: Forrester Research, Inc. and Intelliseek<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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