Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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The New Trusted Source<br />
The Importance of <strong>the</strong> Internet in Research<br />
The internet is driving this shift in <strong>the</strong> way people get information prior to making<br />
<strong>the</strong>ir purchases. It’s getting easier and easier to get reliable information at all<br />
stages of <strong>the</strong> purchase process.<br />
Internet WOM In-Store Cues Traditional Advertising<br />
43%<br />
34%<br />
37% 37%<br />
24% 24%<br />
21%<br />
12%<br />
10% 10%<br />
3%<br />
24%<br />
12%<br />
7%<br />
18%<br />
13%<br />
8%<br />
16%<br />
12%<br />
8%<br />
Most Reliable<br />
Best for Price<br />
Comparisons<br />
Easiest to Use Use Most Often Feel Most<br />
Knowledgeable<br />
Using<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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