Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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Offline Ads Drive Online Searches<br />
Share of Visits from Term (%)<br />
• Searches for “w800i”<br />
peaked in August as a<br />
share of UK internet<br />
searches.<br />
• Visits to The Orange<br />
Shop from searches for<br />
w800i peaked four<br />
months later.<br />
Share of Visits from Searches for “w800i” sending visits to<br />
The Orange Shop, T-Mobile, and 02 Shop<br />
0.45<br />
0.4<br />
0.35<br />
0.3<br />
0.25<br />
0.2<br />
0.15<br />
0.1<br />
0.05<br />
0<br />
20/08/2005<br />
03/09/2005<br />
17/09/2005<br />
01/10/2005<br />
15/10/2005<br />
29/10/2005<br />
12/11/2005<br />
26/11/2005<br />
10/12/2005<br />
24/12/2005<br />
07/01/2006<br />
21/01/2006<br />
• Driving consumers to<br />
search for <strong>the</strong> product<br />
underscores <strong>the</strong> need<br />
to integrate press and<br />
PPC campaigns.<br />
Shop.Orange.co.uk www.t-mobile.co.uk shop.02.co.uk<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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