Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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The Engaged Shopper<br />
Fashion/Clothing Engagement:<br />
Searchers vs. Non-Searchers<br />
% Increase In Onsite Activity Among Searchers (vs. Non-Searchers)<br />
Email to Friend<br />
Live Customer Service Chat<br />
View Return Policy<br />
Store Locator<br />
View Size Charts<br />
Request Catalogue<br />
Contact Us<br />
Customise Product Image<br />
Add Items to Basket<br />
Email/Newsletter Registration<br />
View Postage&Packing<br />
Charges<br />
30%<br />
29%<br />
20%<br />
17%<br />
15%<br />
15%<br />
14%<br />
12%<br />
47%<br />
39%<br />
35%<br />
Searchers Are Engaged<br />
Searchers are more likely to investigate nearly all<br />
aspects of <strong>the</strong>ir next purchase – and interact with<br />
brands and products online more intensely.<br />
Source: Apparel Reach & Engagement Studies<br />
Indicates a significant difference at a 90% confidence level<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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