Change the Game - Tradedoubler
Change the Game - Tradedoubler
Change the Game - Tradedoubler
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Integrated Campaign Yields Best Result<br />
• At <strong>the</strong> peak period for spend,<br />
<strong>the</strong>re was a significant lift in<br />
share of UK internet searches<br />
for <strong>the</strong> Sky brand and Sky URL.<br />
• Share of searches for “sky”<br />
increased +20% from August to<br />
October and searches for <strong>the</strong> URL<br />
more than doubled. The total<br />
media spend increased four fold.<br />
• Searches for “sky” continued to<br />
climb through November, up<br />
approximately 10% from<br />
October to November.<br />
Ad Spend<br />
Sky Monthly Ad Spend by Media v Share of Internet Searches<br />
June<br />
• Contrast to March and April<br />
2005, with offline spend with<br />
no corresponding online spend.<br />
And to January, with significant<br />
TV Press Radio<br />
Cinema Outdoor Online<br />
online spend and no<br />
corresponding offline spend.<br />
July<br />
August<br />
September<br />
October<br />
November<br />
DRTV Inserts Door Drops<br />
3rd Party Direct Mail URL Searches<br />
Brand Searches<br />
December<br />
January<br />
February<br />
March<br />
0.02<br />
0.018<br />
0.016<br />
0.014<br />
0.012<br />
0.01<br />
0.008<br />
0.006<br />
0.004<br />
0.002<br />
0<br />
Share of UK Internet Searches (Hitwise)<br />
Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved<br />
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