iconannual 2015 - The European Business and Investment Magazine
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Br<strong>and</strong>ing & Europe<br />
Foto: Schedl/APA/<strong>European</strong> Br<strong>and</strong> Institute<br />
" From our research we see<br />
that the average share of<br />
br<strong>and</strong> value across all industry<br />
segments is about 40% of the<br />
company’s value"<br />
Foto: istockphoto.com<br />
KR DI Dr. Gerhard Hrebicek<br />
President <strong>European</strong> Br<strong>and</strong> Institute<br />
<strong>The</strong> <strong>European</strong> <strong>Business</strong> <strong>and</strong> <strong>Investment</strong> <strong>Magazine</strong> <strong>iconannual</strong> 105
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